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Forecast: AdTech spend to reach $43.5bn by 2029

A study from Juniper Research, the specialist in technology markets, forecasts that the global AdTech market will grow by 60 per cent over the next five years, with AdTech platforms anticipated to generate $27 billion (€24.4bn) in 2024, and $43.5 billion by 2029. The study identified the need to improve audience targeting to increase ad […]

September 3, 2024

Forecast: 5G to drive NZ mobile services revenue

New Zealand’s mobile service revenue is poised to increase at a compound annual growth rate (CAGR) of 2.5 per cent from $1.5 billion (€1.36bn) in 2024 to $1.7 billion in 2029, driven by the mobile data services segment with rising adoption of 5G services, forecasts GlobalData, the data and analytics company. GlobalData’s New Zealand Mobile […]

September 3, 2024

Data: Falling profitability UK electronics manufacturers

Data shows that profitability has dropped for small and mid-sized electronics manufacturers in the UK, despite strong sales. Electronics and telecommunications manufacturers faced a drop of 11 per cent in profitability this fiscal year, despite a strong 31 per cent increase in revenue. Meanwhile, electrical and electronic components manufacturers saw profitability rise by 17.4 per […]

September 2, 2024

Report: TV sales impacted by pricing pressure

A report from TrendForce, which monitors the market for TV panels globally, says that while the increase in TV shipments is good, although slight, and that regional variances and shifting consumer behaviour still leaves some room for concern. For example – and as reported by Display Daily – China, traditionally a strong market, saw weaker–than–expected […]

August 30, 2024By Chris Forrester

Forecast: Game subscription revenues over $27bn by 2028

Omdia forecasts that the game subscriptions market will generate over $27 billion (€24.3bn) in revenue by 2028, as it expands both in terms of value and importance. Some $19 billion will be spent on game subscriptions in 2024, marking a second consecutive year of double-digit growth in revenues, following the post-pandemic decline in 2022. The […]

August 30, 2024

Forecast: NZ fixed comms market set for modest growth

New Zealand’s (NZ) fixed communication services market is poised for a modest growth, with revenue expected to rise from $1.3 billion (€1.1bn) in 2024 to $1.4 billion by 2029. This growth is driven by increasing demand for fixed broadband, particularly fibre-to-the-home/business (FTTH/B) connections, while investments in fibre infrastructure continue to advance the country’s high-speed broadband […]

August 30, 2024

Survey: Fans open to more streamed sports

A report from Hub Entertainment Research reveals that US sports fans are open to more sports and games becoming available on streaming platforms. Key findings from the second wave of Hub’s What’s the Score: The Evolution of Sports Media survey include: 1)  Sports fans assume that in general, traditional broadcast or cable networks can deliver […]

August 29, 2024

Forecast: Japan SVoD market to hit $5.6bn

The subscription video on demand service revenue in Japan is expected to increase at a compound annual growth rate (CAGR) of 6.8 per cent from $4 billion (€3.6bn) in 2023 to $5.6 billion in 2028, driven by the strong growth in SVoD subscriptions and unique SVoD household penetration, and a steady rise in the average […]

August 29, 2024

Data: Olympics boosts July’s US ad spend

The US ad market saw a nearly 14 per cent increase YoY in July 2024 according to Guideline’s latest numbers – the strongest month in the 15th consecutive month of marketplace expansion, with Olympics ad buying driving significant growth. In fact, the five days of July Olympics accounted for 43 per cent of the all […]

August 29, 2024

Research: Sports docs secure Olympic record

Research from Ampere Analysis shows that the number of sports documentaries released by leading commissioners reached a new peak in the run-up to the Paris Olympic Games. There were 103 new (first-run) sports documentaries and docuseries released between May and July 2024. In the current commissioning context, the number released in July represents 25 per […]

August 28, 2024