Zoom Media, the out of home media owner, has released a study focusing on the habits and views of young exercise-focused consumers, Understanding Gym Z. Findings reveal that ‘Gym Z’ are highly receptive to advertising with 71 per cent of Gym Z reporting they trust in-gym advertising and 73 per cent actively paying attention. The […]
Microdramas, the short-form scripted video format, are on track to generate $11 billion (€9.5bn) in global revenues by 2025, according to data presented at MIPCOM by Maria Rua Aguete, Head of M&E, Media and Entertainment at Omdia. The findings highlight the explosive growth of microdramas; compact, emotionally charged series designed for mobile viewing, typically running […]
Nokia has published its Mobile Broadband Index Report 2025, which provides an analysis of the evolving mobile broadband ecosystem across the Middle East and Africa (MEA) region. This year’s report underscores the region’s accelerating shift towards 5G connectivity, with projections indicating that by 2030, 5G will account for a significant share of mobile subscriptions and […]
Magnite has released its Streams and Screens: Thailand study that explores how Thai consumers are interacting with ad-supported streaming content. The study finds that the Thai streaming landscape continues to expand, with 83 per cent of viewers streaming more this year than last. In addition, 80 per cent plan to sign up for a new […]
After two consecutive years of declining telecom equipment investments, the pendulum is beginning to shift. Preliminary findings indicate that aggregate worldwide telecom equipment revenues across the six programmes tracked by Dell’Oro Group – Broadband Access, Microwave & Optical Transport, Mobile Core Network (MCN), Radio Access Network (RAN), and Service Provider Router & Switch – increased […]
Research from Cint, a specialist in research and measurement technology, has revealed new opportunities for advertisers in the gaming space, as consumers show high engagement with video games, and strong receptiveness to in-game ads (IGA) when done right. Key findings from the study include: 49 per cent of respondents say they play video games daily, […]
iSpot, the cross-platform TV ad measurement company, has released findings from its analysis of US linear advertising in Q3 2025, offering a macro view of the marketplace. The findings, which includes analysis of 1.7 trillion verified household TV ad impressions, shows how TV advertising remained steady YoY, with a small uptick in spend as reach […]
A study by global tech strategists Juniper Research has found that global satellite provider revenue from fixed satellite broadband will increase from $10 billion in 2025 to $20 billion (€17.1bn) in 2030. This revenue growth will be enabled by rapid investment in Low Earth Orbit (LEO) technology, which allows satellite providers to improve the latency […]
Combined spending on new sponsorship deals and renewals across the Premier League, La Liga, Serie A, Bundesliga and Ligue 1 has reached $1.1 billion (€0.94bn) only three months into the 2025/26 football season, according to analysis from Ampere Analysis. The report breaks down which sectors and brands are fuelling growth and where momentum is stalling. […]
AB InBev’s brands — including the likes of Budweiser, Corona and Stella Artois — will soon be advertised on Netflix following a global deal with the brewing giant. Ampere’s latest analysis shows that Netflix currently holds a tiny share of the ad contracts in this lucrative sector, a space historically dominated by Hulu and Warner […]