Low cost and viewing flexibility give Netflix an advantage over pay-TV VoD and premium broadcast TV, according to a study from Parks Associates. ‘Choosing Content: Viewing Video’ found Netflix Watch Instantly rates higher in customer satisfaction than premium broadcast TV because of these factors. Netflix also topped pay-TV VoD in terms of cost. “Consumers can […]
According to Bernstein Research, US cable television providers are generally resisting the threat from online services, although the latter have added viewers and services. One factor that has helped maintain cable subscriber levels is that certain programming such as live sport, is not available online, with other shows that are online not easily streamed to […]
The number of US consumers currently accessing the Internet through their TV sets is on the rise and will continue to grow dramatically in the year ahead, according to a national consumer study conducted by Frank N Magid Associates in late March of 2012. The research, conducted as part of the Magid Media Futures 2012 […]
A significant share of TV viewers are using PCs and mobile devices as second and third screens to access video content, according to the results of a cross-platform pilot test to be presented by Arbitron and the Coalition for Innovative Media Measurement (CIMM) at the Advertising Research Foundation Audience Measurement 7.0 conference in New York. […]
comScore has released insights on the US tablet market from comScore TabLens, its forthcoming monthly syndicated service providing insights into tablet ownership and usage. The report found that tablets have quickly reached a critical mass in the US with 1 in every 4 smartphone owners using tablets during the three-month average period ending April 2012. […]
Three in four Mobile Users (74 per cent) fully pay attention to mobile ads while surfing the web, according to a survey conducted by Prosper Mobile Insights. Further, the majority (59.5 per cent) of smartphone and tablet users say they regularly or occasionally pay full attention to ads they see while visiting social media sites […]
Many Smart TV owners are frustrated because of slow user interfaces and complex registration procedures, according to the latest research published by the Strategy Analytics Digital Home Observatory (DHO) service. The report, “Slow Connected TV Interfaces Inhibit App Store Exploration,” finds that users feel the performance of smart or connected TVs is much slower than […]
Research released by TVB, the not-for-profit trade association of America’s commercial broadcast television industry, indicates that television continues to reach more consumers on average than any other major medium, across all major demographic groups. The report – The 2012 Media Comparisons Study – is the latest version of a biennial update to the proprietary report. […]
Recent findings from analytics provider IHS suggest that riding a tidal wave of growth for subscription video on demand (SVoD) has enabled Netflix in 2011 to surge past Apple to become the largest US online movie service in revenue terms. The IHS Screen Digest Broadband Media Market Insight Report suggests that Netflix’s share of US […]
Research findings released by the Intellectual Property Awareness Foundation (IPAF) – a broad membership of film and television organisations in Australia committed to educating people about the value of screen content – indicate that 10 per cent of Australians are giving up their TV and movie copyright infringements. Ten per cent of respondents indicated that […]