ITV Commercial has revealed its findings following the trial of a new interactive advertising format, Ad Sync, which found that dual-screen advertising drives stronger engagement and post-advertising actions. Last year, during The X Factor finals, ITV created a new interactive ad format which allowed viewers to explore more about the advertiser’s products or services using […]
A new era of television consumption is being ushered in across Central Eastern Europe, Middle East and Africa (CEEMEA) according to a report by Discovery Networks, which also suggests that supercharged by the digital age, audiences led by the young and early adopters are showing an increasing appetite for new TV services that complement existing […]
Ooyala, the video streaming, analytics and monetisation platform provider, has released its Global Video Index: 2012 Year in Review, offering key insights into how viewers watch video online around the world. The Video Index affirms that consumer video viewing is shifting online and explains why content providers are experimenting with new types of premium content […]
The results of Rovi’s Consumer Mobile Streaming survey has revealed high usage rates among consumers (a majority of respondents reported streaming video to their devices at least two to three times per week), strong appetites for premium video content on mobile devices with users clamoring for more TV shows and movies, and a strong overall […]
Mobile users in Central and Eastern Europe (CEE) are waiting for the right mobile video services to be deployed, according to a report by new media delivery specialists Vidiator. The report found that consumers are starting to explore the potential of smartphones and there is an appetite to pay for mobile video content. CEE’s increasingly […]
Netflix may not be releasing viewer numbers on its flagship show “House of Cards,” but a new survey by investment firm Cowen and Company offers some insight into how many people are watching the Kevin Spacey political drama. A 10th of consumers with access to Netflix have watched “House of Cards,” reported Deadline. Yet 85 […]
Innovations in technology, a multitude of connected devices, and evolutions in the media distribution landscape have provided more ways than ever to consume media across different screens, whether at home, at work, or on-the-go. To understand how consumers around the world are responding to this fragmented media environment, Nielsen surveyed online consumers across the globe […]
A third of Germans aged 16-29 are increasingly using time-shifted Internet TV services rather than broadcast channels, according to a survey carried out by Ipsos for Kabel Deutschland (KDG). About 70 per cent of young adults accessed online services via a smartphone, compared with 47 per cent of the population as a whole and only […]
A significant drop in Chinese viewers pushed down Formula One’s global television audience last year, according to figures compiled by the sport’s commercial rights holder. “The majority of our established markets brought larger audiences throughout 2012 than they delivered in 2011,” F1 owner Bernie Ecclestone said in a foreword to the 2012 global broadcast report. […]
According to digital measurement and analytics specialist comScore, the coming year will present marketers with a range of opportunities to connect and engage with consumers. The findings are contained in the 2013 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile […]