As new ways to consume media give viewers greater choice of how, when, and where to watch, an old standby – the television – is making headway in the race for market cachet, according to a blog post from Pat McDonough, Nielsen’s SVP Insights, Analysis and Policy. According to Nielsen, Americans spend 35 hours each […]
According to new research from TDG, Netflix is experiencing a significant decline in satisfaction among its streaming users. “The impact of its ill-conceived price and packaging change of late 2011 continue to resonate today,” notes Michael Greeson, TDG Founding Partner and Director of Research. TDG notes that in mid-2011, two-thirds of Netflix streamers were highly […]
A survey from independent product-testing organisation Consumer Reports indicates that while most US viewers rely on Netflix, its streaming rivals are considered more satisfying. Although 81 per cent of the ConsumerReports.org subscribers who used a streaming video service in the previous month used Netflix, rival services such as Vudu, Apple iTunes, and Amazon Instant Video […]
Velti, a global provider of mobile marketing and advertising technology, has shared the results of a nationwide poll showing 40 per cent of those who plan to follow the Olympics this summer will do so on two or more devices. The results also revealed that 35 per cent of US adults will turn to their […]
Research from Parks Associates finds the percentages of US smart TV owners who use their Internet-connected device to watch online video increased by over 30 per cent in six months. “The percentage of smart TV owners connecting the device to the Internet has steadily increased, from approximately 40 per cent in 2010 to 56 per […]
Half of all adult mobile phone owners in the US now incorporate their mobile devices into their television watching experiences, according to a survey conducted by the Pew Research Centre’s Internet & American Life Project. These “connected viewers” used their phones for a wide range of activities: – 38 per cent of cell owners used […]
Findings from a TDG consumer study has revealed high interest in services that allow consumers to store and stream their personal media files in “the cloud.” Beyond just photos, video, and music, the study tested a number of cloud-based services, including remote access to home DVR functions, home security, social TV apps, and a range […]
Interxion has released the findings of a survey of over 2,000 UK citizens aged 18 and over, conducted by YouGov, looking at how consumers intend to use technology to keep up to date with sport and their preferences towards media consumption. Consumers will have more choice than ever before in how they follow sporting action […]
TechBargains, a deal aggregation website for electronic products, released its Olympics survey results revealing that social media is expected to play a major role during the Summer 2012 London Olympics with 87 per cent of people saying they will partake in social media or text friends about the Olympic events. While only 9 per cent […]
Following the announcement earlier this year by Netflix that its members had enjoyed more than two billion hours of streamed video in Q4 2011, a recent Nielsen survey shows 19 per cent of the respondents prefer to use the service for TV or TV-like programming, an increase of eight per cent compared to 2011. Nielsen […]