In Q1 2012, Americans spent nearly 35 hours per week watching video across screens and close to another five hours using the Internet on a computer. Amercians spend 1 hour 38 minutes per week on gaming devices and among owners of gaming devices that have the ability to stream video content (also referred to as […]
The number of older viewers in the US watching TV shows and movies weekly on tablets has skyrocketed in the last year while usage among tablet owners under 45 has plateaued, according to an annual survey of consumer video viewing habits conducted by Altman Vilandrie & Company and Research Now. The survey showed tablet owners […]
While many TV forecast that spending more time watching programmes on non-TV platforms such as iPads means spending less time watching “regular” television, just the opposite is the case. According to research from TDG, 88 per cent of adult tablet owners use the device to watch video, with television programmes ranking high on their content […]
A report from GfK shows that the average Netflix user (ages 13 to 54) watches 5.1 TV shows and 3.4 movies per week via the service. Using conservative length estimates for TV shows and movies, (30 minutes and 1.5 hours, respectively), this means that an average Netflix subscriber spends about 8 hours a week watching […]
The growing impact of social media on viewership and loyalty to the television platform is a core focus of Horowitz Associates’ latest consumer survey, Multiplatform Content and Services 2012 edition. Social media disproportionately impacts the viewing behaviours of younger consumers: One-quarter (24 per cent) of 18-34 year old adults and 30 per cent of 15-17 […]
A survey by Quixel Research has found that 88 per cent of current Apple customers in the US would be interested in buying an Apple television. Furthermore, among non-Apple owners, 80 per cent of owners of a flat-panel TV say they’d be extremely, very or somewhat interested in an Apple TV. “This potential Apple (interactive […]
Digital entertainment innovator Rovi Corporation, and media strategy and research company Decipher Research, have released the phase one results of a three-part study exploring connected TV device usage and advanced advertising in Germany. The first phase looked at user demographics, device familiarity and usage, and compared the media habits of connected device owners to those […]
The results of Ericsson ConsumerLab’s annual study reveal that social TV is becoming a mass-market phenomenon. Sixty-two per cent of consumers use social media while watching TV on a weekly basis, an increase of 18 per centage points in one year. By gender, 66 per cent of women engage in this behaviour, compared to 58 […]
Consumers increasingly prefer to view online content of their choice, at their own time on their preferred device, according to a report from NPD DisplaySearch. While the study found that desktop PCs and laptops are still the primary source for viewing online content, mobile devices such as tablets and smart phones are gaining ground. The […]
Only 11 per cent of customers who purchase a HD television do so because of its 3D capabilities, according to a J.D.Power and Associates report. The report examines satisfaction with HDTVs among customers who purchased one in the past 12 months. The report measures HDTV satisfaction across six factors (listed in order of importance): performance […]