Research from the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence suggests that 63 per cent of digital video screening on mobile phones does not happen on-the-go, but rather at home. Over a third (36 per cent) of these home-based digital video activities happen in a room where a second screen – […]
Research from Alcatel-Lucent’s Bell Labs, the research arm of Alcatel-Lucent, has revealed the impact of surging video consumption, suggesting that by 2020, people will be watching seven hours of video each day versus 4.8 hours today, with a dramatic shift from broadcasting to on-demand video viewing With Christmas expected to bring another leap in ownership […]
TV-loving UK consumers lead the world in using the latest technology to enhance their viewing experience, Ofcom research has revealed. The UK is ahead of other countries such as Japan and the USA for catching up with TV online and is at the forefront of using new technology such as smart TVs and digital video […]
Coverage of the London 2012 Olympic games and Euro 2012 football tournament dominates the list of the most popular TV programmes of the year. The Olympic closing ceremony on August 12th was the most-watched programme of the year, with an average audience of 24.5 million viewers, despite a mixed critical reception, just ahead of Danny […]
Although US cable operators have some good news to celebrate in 2012, having posted their best third-quarter performance in terms of video subscribers in at least two years, they still lost nearly half a million subscribers during the period as competition from IPTV services from telcos such as Verizon FiOS and AT&T U-verse continued to […]
IBM has conducted research that shows how consumer behaviour is radically changing in a world increasingly dominated by online and social media. Polling opinions from over 2,000 individuals across the UK, the research shows that – despite living in an age of information overload – consumers are becoming more analytical in the way they make […]
C4’s voluntary registration, which gives users a range of additional services including exclusive content and playlists, has been signed up for by half its target demographic of the UK’s 16-24 year-olds. Sarah Milton, Head of VoD at 4oD, told the Digital TV World Summit that the registered base for 4oD had passed six million, with […]
More proof that DVRs have entered the mainstream has emerged with fresh consumer research from Leichtman Research Group. The research and analyst firm found that 52 per cent of households in the US that subscribe to a multi-channel video service have a Digital Video Recorder (DVR), compared to 4 per cent of TV households that […]
Digital world measurement specialist comScore has confirmed the US Beta release of MMX Multi-Platform, the next generation of digital audience measurement and media planning. Building on MMX, Mobile Metrix and Video Metrix from comScore’s Audience Analytics suite, the product offers unduplicated accounting of audience size and demographics that reflects today’s multi-platform digital media environment, which […]
Orange has announced the results of Orange Exposure 2012/2013 – an annual independent study by TNS into mobile media habits across UK, France and Spain for the advertising industry. The research provides an insight into the mobile media habits of 11-18 year olds and firmly establishes mobile as the primary screen of choice with smartphone […]