More Sky viewers than ever before are watching sport through mobile devices and second screen technology, according to figures released by Sky Sports. Marquee events including the Ashes and the start of the football season have contributed to record figures of sports fans viewing and engaging with sport using their phones, tablets, and PCs. Sky […]
Research from discovery platform specialist Digitalsmiths notes that the pay-TV industry talks frequently about cord-cutting and cord-thinning, but the firm suggests in its Q2 2013 Video Discovery Trends Report: Consumer Behavior Across Pay-TV, VoD, OTT, Connected Devices and Next-Gen Features, that while consumers are both cutting and thinning their pay-TV services, an equally large threat […]
More than half (52 per cent) of the UK public regard TV ads as the advertising format with the most impact, according to a report to by Deloitte. However, the proportion of respondents ranking TV among their top three has fallen steadily over the past five years from a high of 64 per cent in […]
Fans flocking to BBC Sport’s digital coverage of the football transfer deadline day (September 2nd) have driven record digital traffic for BBC Sport. As audiences followed the latest rumours and signings throughout the day across four screens – PCs, tablets, mobiles and connected TVs – BBC Sport online saw the highest number of global daily […]
More than 8 out of 10 Brits (85 per cent) believe that online TV catch-up channels feature too many adverts, with 87 per cent calling for catch-up TV to reduce its level of advertising. A further 67 per cent would like the option of a paid-for premium service that doesn’t include ads, according to research […]
Adconion Media Group’s, multiscreen and video brand advertising platform smartclip, has published the results of a study into the impact of Smart TV advertising in collaboration with LG Electronics. As recent research reveals that global Smart TV shipments reached 12.7 million units in Q1 2013, the appetite for the device is growing amongst consumers which […]
The TV set remains the main entertainment hub in German living rooms, but it is being increasingly supplemented by smartphones and tablets. Research from Ipsos reveals that 43 per cent of
According to the NPD DisplaySearch Quarterly Smart TV Usage Study, consumers in emerging markets are twice as likely as those in mature markets to purchase an Internet-enabled Smart TV in the coming 12 months. When asked about their planned TV purchases, 71 per cent of consumers in Brazil, China, and other emerging markets reported they […]
Twitter has acquired Trendrr, a company that tracks and analyses conversation about TV shows on Twitter and other social media sites such as Facebook. The news was revealed in a blog post by Trendrr founder Mark Ghuneim, who suggested the move would give rise to bigger opportunities that drive better experiences for users, media and […]
New attitudes toward TV viewing have been identified in a new report from Ericsson ConsumerLab, the fourth annual report looking at consumer trends in the TV area. Among the new findings, 72 per cent of respondents say they use mobile devices to watch video at least weekly, and 42 per cent of them do so […]