New streaming devices and services make it easy for consumers to watch as much as they want whenever they want. According to Nielsen’s 2013 OTT Video Analysis, viewers are streaming video at a breakneck pace -demonstrating incredible binge appetites for programming available anytime and virtually anywhere on services such as Hulu, Netflix and Amazon Prime. […]
The number of consumers ‘cutting the cord’ from cable TV for Internet video remains low and live programming is still a huge viewer draw, according to a new annual survey of consumer viewing habits from Altman Vilandrie & Company. However, cable’s ‘TV Everywhere’ initiatives to bring content to mobile devices, have low awareness, and cable […]
A study that provides an estimate of the shape and size of the piracy universe has found that in three key regions – North America, Europe, and Asia-Pacific – absolute infringing bandwidth use increased by 159.3 per cent between 2010 and 2012, from 3,690 petabytes to 9,567 petabytes. This figure represents 23.8 per cent of […]
IHS has published a report looking at trends in TV viewing across the US and major Western European markets. While broadcast TV viewing is still on the up across many countries (particularly recession-hit Italy and Spain), many of the increases in hours spent watching TV have been driven by time-shifted TV and on-demand usage. In […]
Second screen stats for usage while watching a TV show are “simply spectacular”, claimed Renaud Fuchs, Director of the Second Screen Society, during the Amsterdam IBC ‘Show Me the Money’ conference. “Downloads are key, so is the usage and engagement of
As online platforms such as Netflix and Hulu gain ground among mainstream consumers, some are poised to challenge traditional cable and satellite services as the default source for TV and movies, according to a new study – Decoding the Default – by Hub Entertainment Research. The study was conducted in July 2013, among 1,010 consumers […]
UK comms regulator Ofcom has completed a research programme funded by the Intellectual Property Office designed to improve understanding of consumers’ behaviour and attitudes towards lawful and unlawful access of copyright material using the Internet. A core finding is that a small proportion of infringers account for the large majority of infringements. The primary objective […]
A research paper from an Australian academic has concluded that ‘three strikes’ or graduated response laws designed to reduce Internet-based copyright infringement are by and large ineffective and do not direct users towards legitimate sources of content. The study – Evaluating Graduated Response – by Rebecca Giblin at the Monash University Faculty of Law, notes […]
The first-ever US study into the impact of Smart TV advertising and consumer behaviour highlights the opportunity that Smart TV provides advertisers to reach a differentiated audience, validating why Smart TV is an essential component to complementing current TV media plans. Digital video brand advertising solutions provider YuMe and Smart TV pioneer LG Electronics conducted […]
BluePromoCode, a California-based marketplace for group discounts, has published the results of a newly commissioned study on the cable and Internet TV viewing habits of young adults aged 18-34 in the US. Highlights of the findings include: – 35 per cent have stopped subscribing to pay-TV, opting to use online services only – Women are […]