Videology – a video advertising platform for advertisers and media companies – has released a new report shows targeted digital video drives a significant increase in sales metrics, increases overall advertising effectiveness, and offers a viable option to complement TV campaigns for local auto dealers. Videology’s objective in this research analysis was to quantify digital […]
MediaBug – Decipher’s bi-annual media consumption tracker – have tracked a sharp rise in subscriptions to SVoD services such as Netflix and Lovefilm this year, but reveal that this is not having a significant effect on ‘cord cutting and cord shaving’ amongst Pay-TV homes, with many consumers opting for both. Mediabug Wave 3 shows that […]
The Search Agency, a global online marketing firm, has released its quarterly State of Paid Search Report, which found that Q3 saw strong growth in impressions, clicks and advertiser spend across Google, Bing and Yahoo. In addition, mobile continues to gain market share over desktop, with one-third of Google’s clicks coming from mobile and tablet […]
A national survey conducted by AlphaWise and quoted by Morgan Stanley, states that enthusiasm for UK free-to-view digital service YouView has tumbled. “The proportion of consumers indicating that they are very/somewhat likely to adopt YouView has fallen from 14 per cent to 9 per cent since May,” says AlphaWise. AlphaWise concludes that they continue to […]
Researchers at George Mason University’s Mercatus Center have launched a website – PiracyData.org – which they suggest indicates that search engines are not promoting pirated content, countering claims made by the Motion Picture Association of America (MPAA) that search engines facilitate piracy. The MPAA mid-September released research claiming that search engines play a significant role […]
A national survey conducted in July 2013 and reported by the Pew Research Center shows the percentage of American adult Internet users who upload or post videos online has more than doubled in the past four years, from 14 per cent in 2009 to 31 per cent today. This figure includes online adults who do […]
The latest Australian Multi-Screen Report, covering the second quarter of calendar 2013, shows Australians are progressively adopting new screen technologies, creating new options to view broadcast television and other video. Australians continue to spend the vast majority of their screen time with the in-home TV set. People watch an average 96 hours and 37 minutes […]
NBC says that its ability to mock itself has contributed to its broadcasting success of Barclays Premier League games. After signing a deal with the Premier League in autumn 2012, paying $250 million to air matches over the next three years, viewing figures after the opening seven weeks of the campaign are up 93 per […]
Thirty-four per cent of millennials surveyed watch mostly online video or no broadcast television at all, according to research from The New York Times. The term “Millennials” generally refers to the last generation born before the end of the twentieth century in the years covering around 1980 to 2000. The survey of more than 4,000 […]
Mobile technology has reached an incredibly high penetration in an exceptionally short amount of time with smartphones and tablets truly becoming the beating heart of content and commerce this year. According to Frank N. Magid Associates’ latest study, 74 per cent of American mobile consumers now use a smartphone, and 52 per cent of mobile […]