comScore said that in August YouTube surpassed 10 billion views in a single month in the United States , now on the third anniversary of its $1.65 billion deal with Google, YouTube has released more precise viewing figures than it had in the past, saying it serves more than 1 billion videos a day or […]
In the first half of 2009 UK Internet advertising and grew by 4.6 per cent to £1.752 billion (E1.6bn), despite the entire advertising sector contracting by 16.6 per cent during the same period. According to the bi-annual online advertising expenditure study from the Internet Advertising Bureau (IAB) – the trade body for digital marketing – […]
According to the The Diffusion Group, revenue from the on-demand delivery of Internet video to the TV will grow from $621 million in 2009 to $2.1 billion by 2014, accounting for more than 25 per cent of total annual video-on-demand revenue. Fuelling this trend is the rapid diffusion of ancillary web-enabled platforms such as game […]
Cable Europe and Cable Europe Labs released a report which shows sustainable growth and continued investments in high speed fibre networks for European consumers against the backdrop of a heightened EU political will to push broadband penetration to 100 per cent by 2010. Cable Europe President, Manuel Kohnstamm said, "Fibre-driven growth and high speed capabilities […]
From Colin Mann in Cannes David Lancefield, Entertainment & Media (E&M) partner, PricewaterhouseCoopers (PwC), has suggested that innovative, new measurement models are required to harness the power of cross-platform advertising and content monetisation for E&M. “The combination of the worst cyclical downturn in decades, with the structural transition to online, has resulted in a burning […]
According to an In-Stat survey, consumers are interested in receiving 3D in the home. Those who have seen three or more 3D movies in the theatre are more interested than the general respondents as are those who own Blu-ray players. Unfortunately about 25 per cent of those who are at least somewhat interested in having […]
ABOUT two-thirds of Americans object to online tracking by advertisers — and that number rises once they learn the different ways marketers are following their online movements, according to a new survey from the University of Pennsylvania and the University of California. They believe the study is the first independent, representative telephone survey on behavioural […]
Next-generation Interactive Programme Guides (IPG) are emerging that help consumers wade through a proliferation of TV programmes, movies, concerts and sporting events. As Internet Content and User Generated Content (UGC) migrate onto TVs and other video-capable devices, IPGs are transforming into Content and Service Discovery Guides (CSDGs), reports In-Stat. “A truly valuable CSDG will be […]
According to projections from SNL Kagan, the market for high-definition televisions is expected to pick-up in the second half of 2009 and maintain momentum into 2010. SNL Kagan projects 2009 HDTV sales will reach 29.0 million units, up from an estimated 26.2 million in 2008, as consumers react to lower average retail prices for HDTV […]
According to a report from The Diffusion Group, revenue from the delivery of Internet video to the TV will grow nearly six-fold in the next five years, from a meagre $1 billion in 2009 to $5.7 billion in 2014. TDG says that in 2009, pay-per-view services will account for 96 per cent of global OTT […]