Enders Analysis has told the Westminster eForum that online video "is not a revenue stream of any significance for anyone" despite industry hopes it would by now be a major contributor.

Enders predicted VOD will generate only £200 million (E225m) a year in "direct revenue" and another £100 million a year in advertising by 2013. Enders argues there's a reversion towards linear: the adoption of PVRs and HD TV as the public gear up for the digital switchover in 2012 has brought people back to the main TV screen. For Enders, the companies that will get rewards from VOD are Google and the BBC—both of which either don't need to make revenue or use their VOD platform to build reach.

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Categories: Research Library, VOD