Innovid, an independent advertising platform for delivery, personalisation and measurement of converged TV, has published findings from its 10th annual Global Benchmarks Report examining critical trends, advancements, and benchmarks in the video advertising industry. The report revealed that in 2021, CTV surpassed mobile as the channel with the greatest share of global video impressions, with […]
Broadcast transmitter and media technologies specialist Rohde & Schwarz and comms technologist Qualcomm Technologies have joined forces with partners in four European countries – CRITS (R&D arm of RAI) in Italy; ORS, in Austria; SWR in Germany and towerCast in France – to deliver live 5G Broadcast/Multicast streaming of the Eurovision Song Contest, taking place […]
Worldwide spending on Telecom Services and Pay-TV Services reached $1,566 billion (€1,490bn) in 2021, an increase of 1.6 per cent year over year, according to the International Data Corporation (IDC) Worldwide Semiannual Telecom Services Tracker. IDC expects worldwide spending on telecom and pay-TV services to increase by 1.4 per cent in 2022 and reach a […]
UK communications regulator Ofcom has set out proposals to unlock new and innovative wireless technologies for everyday use – as well as making services faster, more reliable, and more secure. First, it is consulting on changes to the rules that apply to Short-Range Devices (SRDs). Typically, these devices are mass-market, portable consumer-tech products and include […]
According to research firm Omdia, 540 million 5G connections were reached at the end of 2021 and will pass 1.3 billion in 2022. 5G will account for almost 60 per cent of global mobile service revenues in 2026, coming from 40 per cent of subscriptions by volume. Omdia expects more 5G subscriptions to be added […]
Eleanor Van Heyningen, Head of Digital Partnerships, BBC, has suggested that the automotive sector may have a significant role to play in how TV is consumed in the future. Speaking in a session at the DTG Summit in London on ‘Pause, reset, play: how will we be watching TV in 2030?’, she told delegates that […]
In May 2021, Kenyan mobile operator Safaricom launched its own mobile streaming website BAZE with local and regional short videos. In the same year, Nigerian multinational telecoms company Globacom also introduced its Glo TV mobile app offering TV channels and streaming content. Airtel, Globacom, MTN, Orange, Safaricom, Vodacom are all examples of telecommunication companies deciding […]
A study by Juniper Research has predicted that the total number of Voice-over-5G users will reach 2.5 billion globally by 2026; rising from only 290 million in 2022. This remarkable growth of 780 per cent will be driven by the acceleration of 5G roll-outs following a slowing during the pandemic. Voice-over-5G leverages the software-based nature […]
Relic Hunters: Rebels, the first mobile game from developer Rogue Snail, is now available to exclusively play on Netflix. Users can play as four of the franchise’s iconic Hunters (Jimmy, Ace, Pinkyy, and Raff) as they craft and collect 44 different weapons each with unique qualities, affinities, and elemental effects. Players will need these specialised […]
By 2027, 5G subscriptions are forecast to reach 4.4 billion globally, unleashing a massive consumer base demanding increasingly immersive experiences and wireless engagement made better by 5G. A recent report commissioned by mobile and video technology research and development company InterDigital, and written by market research firm Futuresource Consulting, examines the video innovations, emerging use […]