Up to 50 per cent of all video ads served on YouTube are now skippable says the company. YouTube introduced the skippable format, In-stream, last December as the first of a series of interactive video ad formats launched under the TrueView brand. The In-stream format lets viewers skip the ad after five seconds and is […]
Admitting that the initial version of Google TV “wasn’t perfect”, Google has announced a software update aimed at providing a better user experience. Writing in the Google TV blog, Mario Queiroz, Vice President Product Management, and Vincent Dureau, Director of Engineering, note that with over three billion views a day, sites such as YouTube are […]
With parent company Google revealing a software update to its Google TV service, YouTube has announced the arrival of a range of channels aimed at bringing an even broader range of entertainment for the site’s users. Writing in the official YouTube blog, Robert Kyncl, Global Head of Content Partnerships, suggests that “wonderful things happen when […]
In September 2011, the UK Internet population made over 785 million visits to online video websites – an increase of 36 per cent year-on-year, according to analysis from competitive intelligence firm Experian Hitwise. According to Experian’s report – Online Video: Bringing Social Media to Life – the majority of growth in this space has been […]
Microsoft has recovered access to its You Tube channel after it was hacked over the weekend. Graham Cluley of security firm Sophos has reported that Redmond’s YouTube page had been hacked. All of Microsoft’s videos were taken down and replaced with videos calling on other YouTube users to upload their own or provide sponsorship. While […]
Sesame Street’s YouTube channel has been taken offline after hackers uploaded pornographic videos. A message posted alongside the adult videos stated: “Who doesn’t like porn kids?” The Sesame Street account was taken offline within 20 minutes of the problem being spotted. YouTube said: “Our Community Guidelines prohibit graphic content. As always, we remove inappropriate material […]
China’s leading real-name social networking Internet platform Renren is to acquire 100 per cent of 56.com, a leading user generated content (UGC) online video sharing site in China in a $80 million cash deal. The acquisition is expected to be completed in the fourth quarter of 2011, subject to customary closing conditions. Founded in 2005, […]
Base79, the UK’s leading digital rights management and monetisation company, has announced a 300 per cent increase in viewing figures and significant increase in revenue generation for the Ministry of Sound video catalogue. The increase follows Ministry of Sound licensing its catalogue of 500 video assets to Base79 (previously MyVideoRights). Using the Base79’s rights management […]
Wyplay, a specialist in TV-centric Operator software solutions, has integrated the “YouTube on TV” application into its client middleware and is now deploying it with its Vodafone customers. YouTube, a wholly owned subsidiary of Google, has developed a free YouTube application for the TV that lets users sit back and watch their favorite YouTube videos […]
Orange has signed an exclusive partnership with Dailymotion to deliver an integrated-advertising solution targeting specific audiences and localised content on Dailymotion’s video-sharing platform. Dailymotion’s video sharing platform reaches 114 million unique visitors a month worldwide, and 20,000 videos are added daily. The Orange Advertising Network will have the exclusivity to monetise and represent Dailymotion’s video […]