Wurl, a US streaming video platform for pay-TV, has published a new video index that compares the usage of major video viewing services based on publicly available data. The index, referred to as “AMOV”, measures the average minutes
360-degree videos have begun rolling out in Facebook’s News Feed. “Our goal at Facebook is to connect you with the people and things that matter, every single day. Over time, we’ve seen that people enjoy more immersive content in their News Feeds. This is one reason video has been so successful on Facebook, and we’re […]
YouTube is preparing to let companies see what proportion of the adverts they place on the video platform can be seen by viewers. The move is a response to complaints by advertisers such as Unilever and Kellogg’s, which have become concerned that they are wasting money on ads that are not visible. There are several […]
Independent research commissioned by Openwave Mobility has found that poor mobile video streaming is an even bigger headache than a dropped call for iPhone users. Over 2,000 iPhone users in the UK and US were interviewed ahead of the new iPhone launch to study people’s mobile video habits. With mobile video growing at a phenomenal […]
Ericsson has published the latest edition of its annual ConsumerLab TV & Media Report, representative of the viewing habits of 680 million consumers across the globe. The report reveals that VoD services are meeting consumer needs and enabling them to change viewing habits. Consumers now spend six hours per week watching streamed on-demand TV content […]
YouTube has launched its spin-off gaming platform in the UK and the US. Branded “YouTube Gaming”, the dedicated app and website focuses exclusively on gaming content, with a greater emphasis on live steams. Gaming videos are already a major draw for YouTube, wiith site visitors spending billions of hours watching them every month. YouTube’s most-followed […]
Guidelines have been published for video bloggers (vloggers) who enter marketing relationships with brands. The new rules encourage vloggers to label advertising content and explain when they have been asked to feature products sent to them by companies. The Committee of Advertising Practice (Cap) has issued its first guidance since a landmark Advertising Standards Authority […]
Comcast is reportedly preparing to launch a new video platform branded ‘Watchable’, which will aim to take on the likes of YouTube and DailyMotion. Business Insider reports that Comcast is gearing up to launch its “major new video platform” in the coming weeks and has already teamed up with heavyweight players for content – including […]
Facebook is set to start paying some video creators for uploading clips as it seemingly seeks to directly take on YouTube. The social media giant is launching a ‘Suggested Videos’ feed that curates a sequence of clips, interspersed with adverts. Videos that keep users watching for longer will earn a greater share of the revenue […]
YouTube has announced that YouTube Gaming will launch in the UK and US later this summer, a new app and website designed to keep users connected to the games, players, and culture that matter most to them, with videos, live streams, and the biggest community of gamers on the web – all in one place. […]