Irdeto, the global leader in digital video platform experiences and security, has announced its partnership with Astro, the largest pay-TV company in Malaysia, to launch the all-new Astro Sooka streaming platform. This collaboration marks a transformative step for Astro, leveraging Irdeto Experience for a complete overhaul of the Sooka platform, spanning backend, front-end and end-to-end […]

Addressable TV Initiative (ATVI) has pre-validated a turnkey solution from MediaTek; the turnkey solution is a combination of a chipset and specific middleware which together provide most of the functions of modern smart TVs running the Android TV OS. The pre-validation by ATVI provides a positive indication that the future TV models running Android TV […]

RTL AdAlliance, the international sales house of RTL Group, is broadening its Addressable TV offering with the addition of Eurosport 1. The sports channel owned by Warner Bros Discovery is now being monetised by RTL AdAlliance with simplified access for European buyers outside of Germany and US advertisers and agencies wanting to reach the local […]

Connected TV (CTV) is now delivering dramatically superior returns compared to linear TV, while consuming far less budget, according to new performance data from incrementality measurement platform INCRMNTAL, based on nearly $2 billion (€1.8bn) in advertising spend. Research also shows CTV is also outperforming YouTube, and achieving a near-perfect efficiency benchmark in the US. Unlike […]

LG Ad Solutions, a specialist in advertising for Connected TV and cross-screen devices, has conducted a survey involving U.S consumers to understand how current economic conditions are impacting video streaming behaviour. The company found that 59 per cent of consumers are likely to stay at home more and increase their usage of video streaming services […]

Samsung Electronics has announced the addition of new pieces from Disney’s portfolio to the Samsung Art Store, offering TV users worldwide a new way to enjoy iconic visuals from Disney, Pixar, Star Wars and National Geographic — all in 4K resolution. “We’re thrilled to expand our collaboration with Disney to offer their most beloved artwork […]

Nearly four in 10 (38 per cent) of YouTube’s global monthly active users now watch more traditional TV and film content on the platform. Documentaries, TV shows and films are included in the top five most-watched content types on YouTube, according to consumer research by Ampere Analysis. YouTube has the largest active user base of […]

Scottish commercial PSB STV Group is holding a Capital Markets Event for analysts and investors at which the leadership team will present STV FastFwd to 2030, a refresh of the business strategy, and set out new long-term growth targets. Through execution of this strategy, STV’s vision for 2030 is to be a globally recognised content […]

Integral Ad Science (IAS), the media measurement and optimisation platform, has released the 20th edition of its Media Quality Report (MQR). Capturing insights from over 280 billion digital interactions daily across the globe, the MQR provides advertisers and publishers with benchmarks across display and video ad formats on desktop, mobile web, mobile app and connected […]

For a third consecutive month, streaming’s share of total TV viewing in the US reached a record high in April, according to Nielsen’s monthly The Gauge report. Time spent streaming accounted for 44.3 per cent of total TV viewing in April, adding a half-point over March and 1.7 points since January. Compared with April 2024, […]