Video software provider Synamedia has confirmed that Malaysian content and entertainment company Astro has gone live with Synamedia Clarissa to gain a deeper understanding about how business decisions impact viewer behaviour and content consumption, with the goal of boosting engagement. Astro is investing heavily in content and the user experience: using Clarissa’s all-encompassing view of […]
Cloud-based personalised content discovery, viewer insight, and targeted advertising solution provider ThinkAnalytics has confirmed that Greg Riker has joined as Chief Revenue Officer. Riker will lead US business development, sales, and customer success teams for the Think360 viewer engagement platform and ThinkAdvertising for hyper-targeted advertising. Based in the US, he will report to ThinkAnalytics Chairman, […]
Gibraltar quadplay operator Gibtelecom has enhanced its TV service offering more content, more features and what it says is a better visual experience via a modern and sleek interface, fully leveraging Netgem TV’s platform capabilities. The successful partnership between Gibtelecom and Netgem, which saw the launch of the operator’s first TV service in 2018, is […]
Personalised recommendations and hyper-targeted advertising platform ThinkAnalytics has confirmed that MBC GROUP streaming service Shahid is deploying the Think360 personalised content discovery and viewer engagement platform. Shahid will go live with Think360 in the summer of 2022, with support for Arabic, English, and French languages. It will support Shahid’s customer acquisition and content monetisation goals […]
Set-top box software and multiscreen entertainment solutions provider 3 Screen Solutions (3SS) and video business intelligence and predictive analytics specialist NPAW have combined technologies to create a new, data-fuelled customer intelligence platform which they say helps operators prevent churn and enhance average revenue per user (ARPU). Bringing together two solutions, NPAW’s analytics platform is now […]
Synamedia, the independent video software provider, has announced the acquisition of Utelly, a UK-based privately-owned content discovery platform provider with products targeted at the entertainment industry. Its offerings include metadata aggregation, search and recommendations, as well as content management and a content promotion engine. Utelly’s solution simplifies the complexity of users’ content discovery across TV […]
Entertainment metadata and content IDs specialist Gracenote has launched Gracenote Streaming Channels Data aimed at enabling content discovery platforms better to connect consumers to programming on free ad-supported TV (FAST) channels as well as linear channels on virtual MVPD (vMVPD) services. By integrating this new solution, Gracenote says that content aggregators can now more effectively […]
Netflix has added a new mystery box feature on its service providing a fun space for kids to perhaps discover their next favourite series and films, or reconnect with a familiar face. Users can find the mystery box service by logging into a kids profile and finding the ‘Favourites Row’ at the top of the […]
Netflix is rolling out a new Category Hub in its TV menu so members around the globe can more easily find their favourite genres and discover new categories of content, rather than just browse through titles. Starting immediately, users can find the new hub in the left-hand menu on both adult and kids’ profiles. There, […]
Netflix is introducing Double Thumbs Up, an additional way for members to let the streaming platform know what types of series and films they want to see more of. Netflix viewers can find this option next to the Thumbs Up and Thumbs Down buttons on their TV, Web, Android and iOS mobile devices effective immediately. […]