An expansive collaborative effort is now underway to launch NEXTGEN TV service in the US capital, with the academic resources and technical prowess of Howard University’s WHUT serving as the host station for ATSC 3.0 broadcasts for five local affiliate stations of national broadcast networks. Following extensive engineering and operational planning and installation of a […]
The Single Frequency Network (SFN) capability of next-generation television can help TV broadcasters greatly enhance robust reception of broadcast TV signals, according to a report on the latest field trials of SFN technology recently completed as part of Phoenix Model Market testing. “Since last summer, we’ve been testing out various configurations with another NEXTGEN TV […]
Noting that NEXTGEN TV is expected to reach 70 per cent of all US residents by the end of 2021, and to help unlock this emerging growth opportunity for TV and STB manufacturers, OTT and Hybrid TV software solutions provider Vewd has confirmed the availability of an ATSC 3.0 middleware integration option for Vewd OS, […]
The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services. has announced the simultaneous release of the 2021-1 version of the HbbTV Conformance Test Suite and the Test Assertions Repository (TAR). The new version is called v2021-1; it is the first major release of the Test Suite in 2021. […]
Android TV has rolled out homescreen updates to its interface for UK viewers on connected TV platform Freeview Play models designed to make it easier for viewers to explore the full range of content available and discover new favourites. A new Discover tab features personalised recommendations based on viewing history and interests, alongside what’s trending […]
Mediaset Spain and Google have signed an agreement to create an adserver that gathers together all metrics, data and cross-media segmentation in one single platform to easily manage digital advertising on all devices – above all connected TV and HbbTV. With the deal, Mediaset will have a unified inventory that will enable it to develop […]
The Media Quality Report for H2 2020 from digital ad verification specialist Integral Ad Science (IAS), which provides global benchmarks for viewability, brand safety and ad fraud across digital environments and channels, suggests that amid turbulent times, UK brand risk increased across all media environments in H2 2020. Brand risk on desktop display rose 3.2 […]
Ramping up its digital development, Arte has launched its VoD service, arte.tv, as an experimental channel on France’s DTT platform through the HbbTV standard. Authorised by TV regulatory body the CSA, the service will be trialled for an initial period of six months and will reach 23 per cent of the DTT homes owning connected […]
Freeview Australia has launched its free enhanced HbbTV (Hybrid Broadcast Broadband TV) service, which it says will provide Australians with a more seamless integration between broadcast and on-demand BVoD services. As well as providing a more streamlined way to search and discover a world of free-to-air (FTA) entertainment across more than 35 channels, it also […]
Brazilian media company Globo and infrastructure, platform capabilities and industry solutions provider Google Cloud have agreed a seven-year strategic partnership. The announcement aligns with Globo’s ongoing digital transformation, its restructuring focused on direct-to-consumer deliveries, and its journey toward becoming a mediatech company. Over the next several years, Globo will use Google’s experience in data management, […]