Addressable TV Initiative partners with BCi Digital
Addressable TV Initiative (ATVI) and BCi Digital have signed a multi-year partnership agreement to foster the development and harmonisation of addressable advertising with HbbTV-TA. Under the agreement, ATVI will provide BCi Digital with access to its core technical assets for implementing addressable advertising based on the HbbTV-TA specification. By adopting the ATVI implementation model, BCi […]







