The European Connected TV Initiative, a move focused on exploring the advertising opportunities emanating from the growth of connected TV (CTV) in Europe, has launched with support from Google, Roku, Fincons Group and IPONWEB. Working and collaborating
Vevo, the music video platform, has announced a partnership with Foxxum, a specialist in Smart TV solutions, that will make Vevo’s catalogue available on over 20 million Foxxum-enabled devices. The partnership will bring the Vevo catalogue to an array of smart TVs managed by Foxxum in North America, Europe, Australia, and South America. Vevo will […]
Samba TV, a provider of global TV data and audience analytics, has released its inaugural State of Viewership Report for 2020. This new quarterly research report provides an overview of television, movie, Connected TV (CTV), and advertising viewership in the US. It provides insights on trends and movements of audience consumption in 2020’s unique and […]
Vizio, the leading US-based TV brand, has announced that SmartCast users in the US and Canada can now access the Facebook Watch TV app and enjoy Facebook videos on the big screen with personalised recommendations. The Facebook Watch TV app allows SmartCast users to enjoy a TV experience tailored to their interests and social connections. […]
The majority of parents who have previously downloaded illegal content for their kids said they have done so more during lockdown, according to a new report from online safety advisory body Internet Matters. Nearly six out of 10 parents (56 per cent) who admitted to illegally downloading content for their kids to watch said they […]
Nielsen has announced that YouTube’s streaming TV inventory will be measured in Digital Ad Ratings and Total Ad Ratings to help media buyers and sellers better understand and verify audiences on both the YouTube and YouTube TV apps on connected TVs (CTV). This announcement expands Nielsen’s ability to measure YouTube beyond computer and mobile and […]
Video advertising platforms Unruly and Tremor Video have released the results of a joint study that explores consumer attitudes, expectations and plans ahead of the 2020 holiday season. Unruly and Tremor Video, which are both part of Tremor International, surveyed over 800 US consumers in September 2020 for this study. Despite the impact that Covid-19 has had on […]
Findings from Hub Entertainment Research’s new study, Privacy + Piracy, highlight US consumers’ concerns about these two issues. Privacy: Consumers Are Not as Excited as the Industry about Addressable Advertising on Smart TVs, But are Leaving Their Data Vaults “Ajar” This reticence may hamper the wider rollout of addressable advertising on Smart TVs. But there […]
Sony Europe has announced that customers can now access the Apple TV app on select Sony smart TVs to watch Apple TV+, Apple TV channels, movies, and personalised and curated recommendations. The Apple TV app will begin rolling out immediately in Europe on Sony’s XH90 series via a software update. Apple’s SVoD service offers original […]
Freeview Play is launching on selected Fire TV Edition TVs, thanks to a new agreement between Digital UK and Amazon. Freeview Play is home to over 85 channels and nine on-demand players; BBC iPlayer, ITV Hub, All 4, My5, UKTV Play, CBS Catchup Channels UK, Horror Bites, STV Player and BBC Sounds. Freeview Play gives […]