Innovid, the advertising and analytics platform built for television, has announced the autumn 2020 edition of its US Video Benchmarks Report, which offers a view of video advertising data. The study found that connected TV (CTV) ad impressions grew 55 per cent year-over-year. Additionally, when compared to mobile and desktop, CTV is
Video advertising platform Unruly has announced a global partnership with LG Electronics that enables advertisers around the world to access native smart TV ad placements through its supply-side platform (SSP), UnrulyX. Expanding on the success of LG’s relationship with sister brand Tremor Video in North America, the company can now provide brands with reach and […]
UK multiplay operator Virgin Media has launched a new TV platform, Virgin TV 360, which it says offers a 360, seamless connected entertainment experience. The advanced TV line-up includes a new Mini box, new TV remote with voice control and smart new features which offer a fully-integrated, voice-activated and personalised service. According to Virgin, the […]
The open HbbTV standard, Amazon Fire TV and Samsung Tizen are the most common TV access methods in German living rooms, according to an updated study on platform reach from digital TV solutions specialist TeraVolt, compiled with the support of a twelve-member expert panel and market research institute Facit. In terms of actual usage, the […]
Freeview has renewed its contract with Vestel, the biggest manufacturer of TV sets in Europe, for a further five years. The deal means that the Freeview Play service will have prominence on all new Vestel manufactured TV sets. As well as being Europe’s largest set manufacturer, Vestel is a market leader in the UK, producing […]
A study from Juniper Research has found that the total transaction value of smart home payments, payments that occur via smart home devices, will exceed $164 billion in 2025, from $22 billion in 2020. Increasing use of voice assistants via smart speakers for eCommerce, propelled by rising user and merchant acceptance, will drive a dramatic […]
Video advertising platform Unruly has announced a global partnership with connected TV platform Publica that gives CTV and OTT publishers access to ad pod monetisation and automated deal management tools. Through this partnership, Unruly and Publica will enable publishers to provide advertisers with similar buying techniques to linear TV. This includes competitive separation and the […]
US media group TEGNA has completed an update of its stations’ over-the-top (OTT) streaming apps on Roku, which it says enhances the experience for viewers. TEGNA also revealed it is planning to launch OTT streaming apps for its stations on Amazon Fire TV by the end of 2020. When the rollout on Amazon Fire TV […]
TheViewPoint, a video ad monetisation platform for CTV/OTT publishers and broadcasters, has announced a partnership with VlogBox, a global video content distribution and monetisation platform, that helps content creators, distributors and resellers. Within this partnership, TheViewPoint brings in its ad tech solutions to power up VlogBox’s monetisation capabilities, as well as robust analytics and pricing […]
Wurl, a provider of streaming video distribution and advertising services for connected TV (CTV), has announced that all of its key growth metrics continued to accelerate in the third quarter of 2020. The company grew viewership sharply and served 129 per cent more ads for its partners than in the prior quarter. “Everything is accelerating. […]