Integral Ad Science (IAS), a global player in digital ad verification, has released its 2021 Industry Pulse Report. Surveying over 200 ad industry experts, IAS found that issues around digital video and connected TV, programmatic, and social rocketed to the top of the ad industry’s priority list. Based on the IAS 2021 Industry Pulse Report, […]
Insight TV, the millennial-focused global channel provider and content creator, has launched four of its channels on Samsung TV Plus in Brazil. Samsung TV Plus Brazil is making lifestyle channel Insight TV, action sports-focused channel inTrouble, science/technology channel inWonder and the new nature and wildlife channel InWild available to Samsung TV owners with 2018 – […]
Vevo, the music video platform, has announced that Vevo’s catalogue of more than 450,000 music videos and original content is now available for free on millions of VIZIO SmartCast TVs. VIZIO users can now stream Vevo music videos 24/7 directly on their TVs. “At Vevo, we pride ourselves in bringing our high-quality, culturally relevant content […]
A report on US family co-viewing trends and kids’ influence on video streaming in the home from premium kids’ and family AVoD network and studio WildBrain Spark and digital TV analyst company nScreenMedia, covers timely and topical trends across co-viewing, device usage, attitudes to video sources and ad-supported content. The headline data in the report, […]
Advertisers across Europe now have the ability to access Samsung Ads’ premium video inventory programmatically via their preferred Demand Side Platform (DSP), with direct access to Samsung’s proprietary audience segments powered by automatic content recognition (ACR). Advertisers in EU5 (UK, France, Germany, Spain and Italy) will have programmatic access to exclusive Samsung connected TV (CTV) […]
FreeWheel, a Comcast company, and provider of video advertising software, has revealed that 70 per cent of UK marketers surveyed expect advanced TV ad spend to increase in the next 12 months. Advanced TV refers to OTT, VoD, connected TV (CTV), audience-based linear advertising, programmatic advertising and addressable TV. This research was conducted by independent […]
A growing number of Australian consumers are cutting their pay-TV subscriptions as a result of the Covid-19 pandemic, according to a recent survey of 1,000 Australians by JWS Research for The Trade Desk Fourteen per cent of Australians that use pay television services intend to cancel, put on hold or let lapse their pay-TV services […]
Viant, a people-based advertising software company, has been granted a patent (US Patent No. 10,764,240) for “Internet Connected Household Identification for Online Measurement and Dynamic Content Delivery.” This patented technology, which has been integrated into its Adelphic Platform, enables Viant to identify an internet connected household (ICH). Once Viant has identified the ICH, Viant is […]
BritBox, the SVoD service created by the BBC and ITV, has officially launched in Australia. The launch is the next step in the global expansion of the platform, following its earlier launches in the US, Canada and the UK. ITV and BBC Studios announced in August 2020 plans to invest more than A$35 million (€21.2m) […]
Samsung Electronics has confirmed that Google Assistant will join the suite of voice assistants currently available on 2020 Samsung Smart TVs, providing viewers with enhanced control and discovery abilities. Available alongside Amazon Alexa and Bixby, Google Assistant is now fully integrated into Samsung Smart TVs and requires no additional downloads, hardware, or installation, and is […]