A new research project is setting out to explore the positive and negative effects that future generations of augmented reality (AR) technologies could have on society. AR, which overlays digital displays onto real-life scenes through computer screens or via headsets, is expected to become as ubiquitous as smartphones in the years to come as the […]
Research commissioned by Integrated Systems Europe (ISE) polled the nation to discover how Brits envisage everyday life in 20 years’ time, with 61 per cent believing that life will be unrecognisable from the way we live today. Half (49 per cent) think social media will be banned for under sixteens, while 37 per cent believe […]
The XR Sports Alliance (XRSA) has announced its first cohort of members. Launched in June 2024, the XRSA was founded by Accedo, a provider of software and services for video streaming companies, together with Qualcomm Technologies, a hardware and software enabler in the XR industry, and HBS, a specialist sports host broadcast organisation. The XRSA […]
A TrendForce report estimates that global shipments of VR and MR headsets are expected to reach approximately 9.6 million units in 2024, representing a YoY increase of 8.8 per cent. This year’s shipment performance highlights three key industry trends that are shaping the global VR and MR ecosystem: The dominance of low-cost devices, the shift […]
Creative technology firms and artists in Merseyside and the West Midlands are in line for a major financial boost, as a £13.5 million (€16.2m) investment in training, research and development funding is announced by the Culture Secretary to boost economic growth and job opportunities. Liverpool City Region’s MusicFutures cluster will benefit from £6.75 million to […]
Channel 4 has launched its streaming app on Apple Vision Pro, which blends digital content with the physical world, enabling viewers to experience Channel 4 programming in a new way. Content is now viewable in a cinema-style, full-screen viewing experience overlaid onto viewers’ real-life environments, such as living room walls. Channel 4 is the first […]
With the 2024-25 NBA season upon us, Meta Quest will continue to deliver all-access to courtside seats from virtually anywhere. The partnership with the NBA, now in its fourth consecutive year, will feature 52 immersive games in 180-degree VR in Xtadium and NBA Arena in Meta Horizon Worlds. In addition to 52 live games, users […]
Apple has launched Submerged, the first scripted short film captured in Apple Immersive Video, which is available to watch for free on Apple Vision Pro. Apple Immersive Video is a media format that leverages ultra-high-resolution 3D video and Spatial Audio to put viewers in the centre of the action. Submerged, written and directed by Academy […]
Immersive entertainment specialist Layered Reality has secured an investment deal worth £1.75 million with Channel 4’s consumer investment arm, Channel 4 Ventures. The media for equity deal enables Layered Reality’s immersive experiences to reach a TV audience for the first time. Over the course of a year, The Gunpowder Plot, Jeff Wayne’s The War of […]
Channel 4 and Snapchat will launch a new augmented reality (AR) feature on Channel 4’s Snapchat profile for the Paris 2024 Paralympic Games. Fans will be able to put themselves into the heart of the action in Paris by trying out multiple Paralympics events through AR – including archery and athletics – using Snapchat. The […]