Research from Cint, a specialist in research and measurement technology, has revealed new opportunities for advertisers in the gaming space, as consumers show high engagement with video games, and strong receptiveness to in-game ads (IGA) when done right. Key findings from the study include: 49 per cent of respondents say they play video games daily, […]
Electronic Arts (EA), the US video game company, has entered into a definitive agreement to be acquired by an investor consortium comprised of PIF, Silver Lake and Affinity Partners in an all-cash transaction that values EA at an enterprise value of approximately $55 billion (€46.8m). Under the terms of the agreement, the consortium will acquire […]
The living room screen—not so long ago just a place for streaming sitcoms or reruns—has been quietly picking up a new identity: a gateway for interactive gaming. Online slots, in particular, seem to be nudging other formats aside, picking up speed when it comes to new gadgets and platforms. It’s not just mindless spinning and […]
Online entertainment is moving fast. People no longer wait for TV schedules or casino trips. From binge-watching on streaming platforms to playing on real money online casinos, everything is now online and easy to access. The line between watching and gaming is getting thinner every year. This shift is changing how people enjoy fun, money, […]
We all have that one game show we grew up watching — maybe it was Wheel of Fortune, Deal or No Deal, or the high-stakes tension of Who Wants to Be a Millionaire? There’s just something irresistible about game shows: the flashing lights, dramatic pauses, enthusiastic hosts, and the thrill of watching ordinary people win […]
Data from Openreach – the UK’s wholesale broadband network – shows that data usage on its new Full Fibre network alone is up more than 35 per cent between January and June 2025, compared to the same period in 2024. And overall traffic on its national broadband network increased by five per cent in the […]
TV adaptations of video games are proving to be rocket fuel for player numbers. Research from Ampere Analysis reveals that screen spin-offs drive average player growth of almost 140 per cent – far higher than uplift from game-based activations alone. Prime Video’s Fallout series that launched in April 2024 saw the franchise’s monthly active users […]
LG Electronics is strengthening its position in the Software-Defined Vehicle (SDV) era with its webOS-based Automotive Content Platform (ACP). At the IAA Mobility 2025 event, LG hosted a press conference to share its vision for the future of mobility and announce new strategic partnerships. The conference featured key executives including Eun Seok-hyun, president of the […]
Precise TV, the contextual video ad tech platform driving business outcomes for brands, has released its third annual Precise Advertiser Report: Teens & Youth (PARTY), a report analysing input from a proprietary panel of US teens aged 13-17 and their parents. A cross-generational teen panel spanning late Gen Z and early Gen Alpha (Gen Z/A), […]
If you’ve placed a bet online recently, you’ll know how much the experience has changed. Gone are the days when betting meant scanning static odds and waiting for updates. Now, live streaming sits at the heart of the action, letting you watch, wager, and react in real time. Many platforms, including comparison sites like BestOdds, […]