Advanced Television

Games

Research: Video game TV adaptations significantly boost players

TV adaptations of video games are proving to be rocket fuel for player numbers. Research from Ampere Analysis reveals that screen spin-offs drive average player growth of almost 140 per cent – far higher than uplift from game-based activations alone. Prime Video’s Fallout series that launched in April 2024 saw the franchise’s monthly active users […]

September 16, 2025

LG adding Xbox, Zoom to ACP

LG Electronics is strengthening its position in the Software-Defined Vehicle (SDV) era with its webOS-based Automotive Content Platform (ACP). At the IAA Mobility 2025 event, LG hosted a press conference to share its vision for the future of mobility and announce new strategic partnerships. The conference featured key executives including Eun Seok-hyun, president of the […]

September 9, 2025

Report: AI goes mainstream with US teens

Precise TV, the contextual video ad tech platform driving business outcomes for brands, has released its third annual Precise Advertiser Report: Teens & Youth (PARTY), a report analysing input from a proprietary panel of US teens aged 13-17 and their parents. A cross-generational teen panel spanning late Gen Z and early Gen Alpha (Gen Z/A), […]

August 28, 2025

The role of streaming technology in changing online sports betting

If you’ve placed a bet online recently, you’ll know how much the experience has changed. Gone are the days when betting meant scanning static odds and waiting for updates. Now, live streaming sits at the heart of the action, letting you watch, wager, and react in real time. Many platforms, including comparison sites like BestOdds, […]

August 28, 2025

The rise of Twitch casino streaming

In recent years, Twitch has evolved from a niche platform for gamers into a massive entertainment hub, featuring everything from esports tournaments to live music sessions. But one of the most fascinating developments has been the explosive growth of casino streaming. Watching players spin reels, hit jackpots, and interact with their audience in real time […]

August 27, 2025

WinZO launches in US

WinZO, the Indian digital entertainment platform, has announced its launch in the US. The US debut follows WinZO’s successful foray into Brazil in 2023, placing the company at the intersection of three of the world’s four largest mobile gaming markets – India, Brazil, and the US – with a combined market size of $65–70 billion […]

August 26, 2025

LG enhances Gaming Portal

LG Electronics is advancing its Gaming Portal, offering a wide range of games and versatility for webOS-powered TVs and devices. Now available in over 30 countries, the revamped Gaming Portal is transforming how players experience both native webOS games and AAA titles, whether accessed via remote control or a game pad. The new UX upgrade, […]

August 20, 2025

Samsung mobile cloud expands into Europe

Samsung Electronics has announced the expansion of its mobile cloud gaming platform into the European market, giving more players instant access to mobile games on their Galaxy devices without the need for downloads or installations. The beta rollout has begun, starting with the UK and Germany. This phased release introduces access to a growing catalogue […]

August 20, 2025

Samsung Gaming Hub expands with new partners

Samsung Electronics has y announced upcoming partnerships with Volley, PHȲND, and GameLoop, shaping the landscape for social TV-based gaming. With these new partners, Samsung Gaming Hub says it will become the first platform to showcase so many ways to play together on Smart TVs, including voice-controlled trivia, puzzle games, and party classics controlled with the […]

August 19, 2025

Deutsche Telekom launching 5G+ gaming with Nvidia

At Gamescom 2025, Deutsche Telekom announced plans to launch a new 5G+ gaming offering with Nvidia. Starting in autumn, the collaboration will bring cloud gaming with stable response times directly to smartphones – powered by intelligent network optimisation using L4S and network slicing. At the core of the collaboration lies the seamless integration of GeForce […]

August 19, 2025