Frameplay, an in-game advertising specialist, has released research with Happydemics demonstrating in-game advertising’s superior performance versus traditional digital channels. The analysis draws from 173 in-game campaigns, part of Happydemics’ 7,000+ brand lift studies since 2021. Frameplay represents nearly 90 studies, including 40 in 2024. The research reveals in-game advertising achieves the highest ad recall at […]
With billions in revenues, the gaming industry shows no signs of slowing down, reports Hub. Once considered a niche hobby, gaming now rivals film, TV and music as a dominant form of entertainment – especially among younger consumers. For today’s players, gaming isn’t just about competition or escape; it’s about connection. Whether teaming up online […]
A report from Ampere Analysis has found that announced game-to-anime commissions jumped 137 per cent year-on-year in 2024, overtaking comics to become the third-largest source of adaptations. With anime’s strong and growing appeal among gamers, video content producers are maximising game universes to reach established anime viewers and convert gaming audiences into new fans. As […]
KPIT Technologies, a specialist in software-defined vehicle development, has acquired a majority stake in N-Dream AG, the company behind AirConsole. KPIT, which previously held a 26 per cent share, will increase its ownership to nearly 90 per cent. This is pursuant to the disclosures to Securities and Exchanges Board of India made by KPIT Technologies. […]
Gen Alpha teens, dubbed by consumer insights platform Attest as the ‘Autonomous Generation’ for their independence, creativity and digital fluency, are spending more time gaming than they are watching TV or listening to music. As this consumer group nears adulthood – turning 16 in 2026 – data Attest reveals they’re rewriting the rules of media, […]
In classic entertainment, luxury has always been tied to atmosphere — soft lighting, rhythm, precision, and that sense of expectation before the reveal. Whether in cinema or gaming, this feeling defines premium experience. Experts who have spent years studying how design shapes engagement have observed a fascinating trend: the most successful online platforms no longer […]
Netflix has announced plans to launch a new slate of party games on its service. “This holiday season, you’ll be able to go from Kpop Demon Hunters to party games for all your friends and family, without having to leave Netflix. We’re creating a completely new way to play games — one that’s as easy […]
Research from Cint, a specialist in research and measurement technology, has revealed new opportunities for advertisers in the gaming space, as consumers show high engagement with video games, and strong receptiveness to in-game ads (IGA) when done right. Key findings from the study include: 49 per cent of respondents say they play video games daily, […]
Electronic Arts (EA), the US video game company, has entered into a definitive agreement to be acquired by an investor consortium comprised of PIF, Silver Lake and Affinity Partners in an all-cash transaction that values EA at an enterprise value of approximately $55 billion (€46.8m). Under the terms of the agreement, the consortium will acquire […]
The living room screen—not so long ago just a place for streaming sitcoms or reruns—has been quietly picking up a new identity: a gateway for interactive gaming. Online slots, in particular, seem to be nudging other formats aside, picking up speed when it comes to new gadgets and platforms. It’s not just mindless spinning and […]