Christian Kurz, SVP, Global Streaming Research and Insights at Paramount, has revealed findings from a new research study on free ad-supported streaming television (FAST) that uncovers what is behind the rapid growth of the category, with audiences emphasising simplicity, ease of use and good content. Speaking at the Connected TV World Summit in London, Kurz […]
In November of 2022 Netflix announced a content deal with The Coalition to adapt the Gears of War universe for a number of Netflix projects. Netflix has now announced it will first adapt the video game saga into a live action feature film, directed by Jon Spaihts (Dune, Doctor Strange, Promotheus), followed by an adult […]
Video streaming infrastructure provider Bitmovin, and VoD and live video streaming delivery specialist MainStreaming, are partnering to integrate MainStreaming’s Content Hosting and Management with Bitmovin’s suite of video streaming solutions to deliver broadcast-quality streaming experiences for audiences worldwide. The partnership will deliver a joint solution, with Bitmovin’s cloud-first Live and VOD Encoder, Player, and Analytics […]
Yahoo and Publicis Media have published a study, CTV Ad Attention & Receptiveness, aimed at answering important questions, including: Does CTV ad attention and receptiveness vary by environment, such as time of day, seasonality, streaming application, genre, and contextual relevance? How do consumers respond to different executional strategies, such as ad length/type, pod position, frequency […]
Belgian multiplay operator Proximus has extended its partnership with content discovery and viewer lifecycle management specialist ThinkAnalytics to power its Pickx IPTV and OTT service across all platforms including Android TV and other deployed STBs, Apple TV, as well as iOS and Android mobile devices. “Having worked closely with ThinkAnalytics over five years, we are […]
Whip Media, the leading enterprise software platform and data provider to the world’s largest entertainment organizations, announced on Tuesday it has been selected by VIZIO to help manage and streamline ad revenue reporting for WatchFree+, its free, ad-supported streaming service. VIZIO, one of the largest TV brands in the U.S. with over 17 million active […]
Free Ad-supported Streaming TV (FAST) channels bring the linear television experience to free streaming, creating an opportunity for content owners, producers, and distributors to monetize existing content. Unlike paid-for streaming platforms or cable TV, there is no subscription fee, with revenue derived from ad sales. Combined with low set up costs, global reach, and enhanced […]
Adtech platform Equativ and contextual advertising specialist Seedtag have expanded their global strategic partnership into Equativ’s curation offering. Seedtag has selected Equativ’s curation platform to enrich its contextual targeting solution with the power of Equativ’s targeting capabilities and premium ecosystem. The common goal of this partnership is to empower buyers to engage with relevant audiences […]
Disney’s ad-supported D2C tier has made a faster start than Netflix’s equivalent product, according to Jonathan Carson , Co-Founder and CEO of measurement and analytics company Antenna. In a blog post, he notes that ad-supported streaming continues to be one of the most important stories in the subscription video space as the market reacts to […]
Western European OTT TV episode and movie revenues will reach $45 billion (€42.2bn) in 2028, up from the $27 billion recorded in 2022, according to the Western Europe OTT TV & Video Forecasts report from analyst firm Digital TV Research. The UK will account for $10 billion in 2028, with Germany at $8 billion and […]