Advanced Television

VOD

Forecast: AVoD revenues $91bn in 2028

Global AVoD revenues for TV series and movies will reach $91 billion (€83bn) in 2028, up from $41 billion in 2022, according to the Global AVOD Forecasts report from analyst firm Digital TV Research. The US will contribute 41 per cent to the 2028 total; adding $20 billion between 2022 and 2028. By 2028, nine […]

April 24, 2023

Prime Video casts Brian Cox in 007’s Road to a Million

Prime Video has cast Scottish actor Brian Cox, star of Succession, as ‘The Controller’, the enigmatic character who controls the fate of the contestants in the upcoming UK Original series 007’s Road to a Million. The series will see contestants competing in teams of two on a global adventure to win the ultimate prize of […]

April 24, 2023

Omdia: FAST revenue $6.3bn in 2023

Free ad-supported streaming TV (FAST) channels will generate revenues of $6.3 billion (€5.7bn) in 2023 according to research from analyst firm Omdia. With the largest market of FAST channels, 80 per cent of revenue is expected from the US. However Omdia’s exclusive research has revealed that the UK, Canada, and Australia are major growth contenders […]

April 21, 2023By Colin Mann

BBC’s Moore: “We’re punching above our weight”

BBC Chief Content Officer Charlotte Moore has declared the Corporation is “punching way above its weight” in terms of its performance compared with major streaming services. Speaking to the UK Broadcasting Press Guild in London, Moore admitted the broadcaster was facing “tough” financial challenges, but confirmed that the content budget was largely protected, with cuts […]

April 21, 2023By Colin Mann

Viaplay launches on Roku in UK, US, Canada

Viaplay Group and Roku have agreed a multi-year partnership that makes the Viaplay streaming service available for subscription through Roku devices in the US, Canada and the UK. Viewers in all three countries can now subscribe directly to Viaplay’s full local offerings via Roku. In December 2022, Viaplay Group and Roku announced an agreement to […]

April 20, 2023By Colin Mann

Data: ITVX premium growth accelerates

Marketing data and analytics company Kantar has released its latest Entertainment on Demand (EoD) data on the British streaming market. Kantar’s EoD study in Great Britain uncovers the following behaviours within the VoD market between January to March 2023: VoD-enabled households that subscribed to at least one video streaming service in Great Britain fell to […]

April 20, 2023By Colin Mann

Survey: Increased upfront spend likely

Real-time TV measurement company iSpot.tv has released its 2023 TV Upfronts study, revealing new findings around 2023 upfront plans for brands and agencies. The company surveyed over 500 advertising professionals across TV’s top advertising sectors to determine how ad-buying plans will change this year, while also revealing more about the growing role of streaming and […]

April 20, 2023

Netflix Q1 disappoints

Netflix added 1.75 million new subscribers in the quarter to the end of March, lower than the analyst consensus expectations of 2.3 million net new additions. Netflix is also somewhat putting back its ‘paid share’ scheme – i.e. making subs pay for shared passwords – as, perhaps not surprisingly, it has had a ‘cancel reaction’ […]

April 19, 2023By Chris Forrester

Study: Gamers watch more FAST, SVoD than CTV owners

LG Ad Solutions, a specialist in connected TV (CTV) and cross-screen advertising, has released the findings of a study that found that gamers are more likely to watch free, ad-supported streaming (FAST) than all CTV owners, with nearly two-thirds of gamers spending at least two hours a week streaming via FASTs. Additionally, gamers subscribe to […]

April 19, 2023

Research: Black households strong streamers

Black Americans over-index for using free OTT services compared to the total market, with four in five (80 per cent) using them within the past month, compared to 69 per cent of consumers overall. In fact, usage of free OTT services among Black audiences has grown tremendously from 13 per cent since 2019, according to […]

April 19, 2023