Samba TV, a specialist in AI-driven media intelligence, has announced a strategic partnership with Kochava, the omnichannel measurement and attribution company. This new collaboration aims to solve one of the industry’s most persistent challenges: having always-on, consistently measured performance across both TV and digital platforms at scale. Marrying Samba TV’s first-party viewership data with Kochava’s […]
The British Board of Film Classification (BBFC) has published its Annual Report for 2024, marking a 112-year-record for cinema film submissions. The report reveals significant achievements in advancing audience protection and delivering trusted age ratings across cinema, packaged media and VoD and streaming services, as well as pioneering developments in the use of AI for […]
CAMB.AI, a start-up building a global content localisation infrastructure driven by AI-powered multilingual translation, has announced the opening of its new APAC office. Former DAZN Japan President Takashi Nakamura has been appointed as President APAC, leading the company’s expansion into the region from Tokyo. The APAC expansion marks a key step in CAMB.AI’s mission to […]
MBC says it has officially moved its Dubai-based Al Arabiya family of news channels to Riyadh in Saudi Arabia. In what the broadcaster described as a defining moment in its history, the move into a purpose-built advanced infrastructure, is a very positive move. According to General Manager Mamdouh AlMuhaini, this move is far more than […]
The European Union has sanctioned RTRS, the Russian digital television transmission company, but not RSCC, the state-owned satellite company, which is doing exactly the same thing, claims Andre Lange, who heads up the influential Denis Diderot Committee. In a press release, the European Council announced that the list of new propagandists and entities sanctioned by […]
PubMatic, the independent technology company delivering digital advertising’s supply chain of the future, has launched an AI-powered Live Sports Marketplace that enables advertisers to target specific game moments across streaming platforms in real-time. This proprietary technology analyses live game data, offering granular event-level curation and real-time access to live sports ad inventory. The Live Sports […]
Comscore, a specialist in measuring and analysing consumer behaviours, has announced a multi-year partnership with HyphaMetrics, a Data-as-a-Service (DaaS) company. Once live, this data partnership and technology integration will expand Comscore’s cross-platform measurement capabilities, introducing new CTV programme-level reporting and delivering greater granularity to meet the growing demands of the programmatic streaming landscape. The partnership […]
WSC Sports, the AI-driven platform for sports content automation, has announced a multiyear partnership with Kings League, the sports entertainment property founded by Gerard Piqué. Kings League will adopt multiple WSC Sports solutions to scale content creation across its expanding global footprint. That includes WSC’s recently enhanced Essentials plan now featuring sports-first Digital Asset Management […]
Nielsen has announced the addition of Connected TV (CTV) coverage into its Ad Intel product in the UK. Nielsen says the move it “to offer a more comprehensive view of CTV ad spending, and delivering on its commitment to provide deeper insights into the CTV advertising landscape”. Adding CTV coverage to Ad Intel, Nielsen’s source […]
BT Group has announced a collaboration with global racing championship, SailGP, which will see its 5G Standalone network slicing capabilities deliver critical connectivity to underpin the event’s operations and enhance the fan experience at the Emirates Great Britain Sail Grand Prix in Portsmouth (July 19th-20th). As official technology supplier for the Portsmouth event, in which […]