Ideal Systems has successfully completed the relocation of CNBC’s Singapore broadcast operations to a brand-new facility in Mapletree Business City in Singapore. The multifaceted project involved the migration of a live broadcast facility from the existing site to the new site along with the design and build of the new facility which includes a Master […]
Nielsen, has announced that it intends to make its Nielsen ONE audience measurement data available as an input to EDO’s predictive outcomes solution for mutual clients. Similarly, EDO intends to make its outcomes measurement data available as an input of Nielsen’s Media Impact planning software for mutual clients. The combination of these datasets will allow […]
Magnite, the independent omnichannel sell-side advertising company, has announced wider adoption of its ClearLine solution by streaming TV media owners and advertising agencies. ClearLine is an ad server-agnostic solution that provides agencies with direct access to video inventory on Magnite’s platforms. “Following our recent launch of ClearLine, we’ve been encouraged by the level of interest […]
Byron Allen’s Allen Media Group (AMG) and VideoAmp have announced a ten-year currency agreement during the Cannes Lions Festival. AMG is the first TV publisher to move forward with a deal of this kind, making VideoAmp their primary and preferred currency, effective immediately. VideoAmp’s big dataset incorporates 39 million households and multiple data sources, providing […]
Adlook, an advertising technology company that drives sustainable brand growth, has announced it is extending its sustainability-focused GreenPath solution to digital video inventory (desktop, mobile and CTV). This expansion will allow advertisers to leverage the sustainability and performance benefits of GreenPath for the entirety of their campaigns, including video. GreenPath revolutionises adtech by providing advertisers […]
LaLiga, the Spanish football league, has signed a multi-year agreement with Play Anywhere, a specialist in driving real-time on-screen interactive experiences with a revenue clearinghouse. The collaboration is set to enhance the ways fan engage with LaLiga’s content including live games, VoD and highlight clips. The partnership facilitates the granting of an extension of rightsholders’ […]
Magnite, the independent sell-side advertising company, has introduced Magnite Access, a suite of omnichannel audience products that aims to make it easier for display, online video, and streaming media owners – and their advertising partners – to maximise the value of their data assets. Magnite Access empowers publishers to manage, create and transact audience segments […]
NBCUniversal has announced Wells Fargo as the preferred financial partner of NBCUniversal Checkout, the company’s proprietary One Platform commerce technology. The partnership integrates Wells Fargo credit cards anywhere NBCUniversal Checkout exists within NBCUniversal properties, providing exclusive benefits for Wells Fargo credit cardholders who purchase products within the One Platform commerce marketplace. Over the course of […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced a partnership with TVision, a provider of second-by-second analysis of how viewers are watching TV, to enhance performance measurement across Connected TV (CTV). DoubleVerify and TVision are joining forces to combine DV’s scalable ad exposure data, including viewable time and screen share, […]
RSMB and Streamhub have announced a partnership that they say will create “a unique offer in the cross-platform measurement of viewing linear and streamed TV”. The partnership will provide clients with RSMB’s currency grade data modelling capabilities matched with Streamhub’s multi dataset analytics and activation platform. The initial focus of the partnership will be to […]