Barb, the industry’s standard for understanding what people watch, has upgraded its pre-campaign planning tool, Advanced Campaign Hub. This upgrade enables advertisers and media agencies to plan campaigns on a wide range of streaming services that now includes discovery+ and Netflix. Prime Video (including Freevee) has been included in the Advanced Campaign Hub since June. […]
Warner Bros Discovery (WBD) and Google Cloud has announced the deployment of a new, AI-powered captioning solution (referred to internally as ‘caption AI’) in the US that utilises Google Cloud’s Vertex AI platform. Initially being applied to unscripted programming, this captioning solution’s innovative technology is transforming the way WBD can create and deliver captions, reducing […]
The Coalition for Innovative Media Measurement (CIMM) has announced that it will incorporate The Attention Council (TAC), a community of researchers, agencies, publishers, and holding companies focused on improving outcomes, as a new industry working group within CIMM. The new Attention Working Group, chaired by measurement industry veteran Andy Brown, will facilitate a programme of work […]
The French Tennis Federation (FFT), having produced images of Roland-Garros in-house since 2021, has announced that Whisper will be the new Host Broadcaster of the Paris-based Grand Slam for the next five editions of the tournament (2025-2029). The FFT will rely on the production company to deliver innovative coverage of Roland-Garros, which is one of […]
Digiseg, an audience data company, and PubMatic, the independent technology company delivering a digital advertising supply chain, have announced the launch of IP-based data integration across Europe. PubMatic is the first supply-side platform (SSP) to integrate Digiseg’s household characteristics data in the region, marking a step forward for media buyers seeking targeting solutions based on […]
The British Board of Film Classification (BBFC) has announced a new self-rating agreement with Prime Video, building on the existing relationship between the two organisations, which dates back to 2015. This new agreement will allow Prime Video to produce recognised BBFC age ratings internally, making it easier for Prime Video customers to choose the right […]
Barb and PAMCo have announced a jointly run beta-stage trial of shared data collection in October, to be carried out by mutual data-collection partner Ipsos. This continues the review process being undertaken by PAMCo as it looks to deliver an evolved measurement system for 2025. The trial will include a sample of participants in the […]
Too Young, a specialist in music supervision and audio post-production, has launched Catalog. The new, curated sync platform streamlines music licensing and aims to unleash songs’ full artistic and monetisation potential in audiovisual media. Catalog is the result of a collaborative effort between Too Young and a 20-strong list of founding partners, made up of […]
TMT Insights is partnering with BBC Studios on a multi-year project to help it transform its digital media supply chain. Through a combination of TMT’s Polaris operational management software platform and professional services expertise, the BBC’s commercial global content studio and media & streaming business will centralise control of its content library across worldwide regions, enhance operational continuity, […]
Media services and communications infrastructure operator, Arqiva, and design architect for live cloud and broadcast solutions, Techex have announced a partnership to offer seamless distribution of live event content, from any source to anywhere globally. The agreement between the firms, combining Arqiva’s managed services and live IP software solutions from Techex, aims to remove the […]