Media Tailor, the Nordic media technology company, and Austrian media giant Russmedia have launched a significant international partnership that resulted in an efficient digital asset management solution. It serves around one hundred journalists daily. Russmedia’s vision was to find a technology partner capable of meeting the challenges of a rapidly evolving media landscape while supporting […]

Netflix is introducing a new subtitles option: original language that shows only the spoken dialogue. Until now, if viewers wanted subtitles in the original language, they’d turn on ‘Subtitles for the Deaf and Hard of Hearing (SDH/CC)’, which includes not only dialogue but also audio cues such as [phone buzzing] or [dramatic music swells], as […]

GB News has extended its distribution partnership with Arqiva. The agreement, which spans multiple years, includes Digital Terrestrial Television (Freeview) and DTH satellite TV spectrum, DAB+ Radio spectrum, and broadcast connectivity lines. Viewers accessing GB News via FreeSat will also benefit from the renewal. Marc Schipper, Chief Operating Officer at GB News, commented: “We’re delighted […]

DoubleVerify, the software platform for digital media measurement, data and analytics, is deepening its commitment to keeping digital advertising free from exploitative and illegal content through a new partnership with the Internet Watch Foundation (IWF). The IWF operates globally to combat the spread of Child Sexual Abuse Material (CSAM) through the detection and identification of […]

Precise TV, the contextual video ad tech platform driving business outcomes for brands, has announced the launch of PACE (Precise Audience Content Evaluator) – a video advertising solution for audience targeting and measurement for under-18 demographics. Designed to enhance transparency and precision in advertising to kids and families, PACE empowers brands to reduce wasted media […]

Roku has announced a partnership with Adobe to help brands create more personalised and performant advertising, using Roku’s proprietary data and insights. The partnership will deliver a secure data collaboration environment through a new integration of the Roku Data Cloud and Adobe Real-Time Customer Data Platform (CDP) Collaboration, allowing advertisers and publishers to jointly discover, […]

ITV is expanding its tech collaboration with Unified Streaming, the Amsterdam-headquartered video delivery software company. New projects in ITV’s pipeline, developed in tandem with Unified Streaming, will serve to bolster ITV’s tech evolution and refinement, and help the broadcaster provide an even more enjoyable viewing experience for ITV viewers. Unified Streaming technology facilitates the delivery […]

Barb, the audience measurement specialist, has launched the first set of overnight commercial spot ratings in beta, working with Clearcast and AdSignal. Barb awarded Clearcast with the contract to deliver interim overnight commercial spot logs in December 2023, following a competitive tender process. The logs are delivered in conjunction with AdSignal. AdSignal monitors Barb-reported commercial […]

The European Broadcasting Union has launched Eurovision News Spotlight, a collaborative network for fact-checking and open-source intelligence to equip public service media across Europe with the tools to counter online falsehoods and disinformation. “In a digital-first world, we face a worsening crisis of inaccurate, false and synthetic information that tests our certainty of truth and […]

Vevo, the music video network, has announced a partnership with Experian, the data and technology company, that it says will strengthen audience targeting capabilities across Vevo’s distribution in the UK, including YouTube and FAST services, such as Samsung TV Plus and Rakuten. Through the partnership, Vevo will utilise Experian’s Mosaic UK segments, allowing advertisers to […]