Frameplay, an in-game advertising specialist, has released research with Happydemics demonstrating in-game advertising’s superior performance versus traditional digital channels. The analysis draws from 173 in-game campaigns, part of Happydemics’ 7,000+ brand lift studies since 2021. Frameplay represents nearly 90 studies, including 40 in 2024. The research reveals in-game advertising achieves the highest ad recall at 32 […]
CNN has launched its new All Access subscription tier in the US, and revealed details of the full slate of available content. Subscribers now have access to stream a selection of live channels, a library of CNN Original Series and CNN Films, day-of catch-up content, VoD programming as well as all text, audio and video […]
Tivùsat, the free Italian satellite TV platform co-owned by Rai, Mediaset, and TIM, will gradually phase out its Tiger encryption technology in favour of the more advanced Merlin system. This shift – initiated by Nagravision, the developer of both technologies – aims to bolster security, elevate broadcast quality and introduce new services for Tivùsat users. […]
Disney+ announced that the original comedy series, Only Murders in the Building. starring Steve Martin, Martin Short and Selena Gomez, has been renewed for a sixth season consisting of 10 episodes. The series will venture overseas for the first time, with the crime-solving trio leaving New York City to investigate London’s newest mystery. The series […]
Pluto TV, the ad-supported TV streaming television service, has announced Yellow Couch with Jeremy Lynch – an exclusive series of candid conversations with an a lineup of celebrity guests, straight from the couch. Hosted by digital creator Jeremy Lynch in his debut as presenter, the six-part series offers audiences intimate conversations with some of the […]
There was a time when watching football meant a sofa, a pint, and a sense of belonging you couldn’t quite explain. You didn’t need 4K cameras or holograms; you just needed ninety minutes and a reason to care. Now, though, the game’s not just on your screen – it’s inside it. Sports broadcasting has gone […]
Smart TVs are becoming increasingly popular in Italy, with over 22 million now in homes, making up over 50 per cent of all TV sets. This shift is changing how people watch TV, with nearly 40 per cent of viewing now happening on connected TVs, according to the Boom Video Streaming study by Sensemakers. While […]
Streaming is no longer an alternative to traditional television, it’s now the leading way audiences choose to consume content. For content owners, operators, and niche creators, the question isn’t if you should join the streaming landscape, but how. While hosting your content on third-party platforms may seem like the simplest route, building your own branded […]
StarHub and Mediacorp have announced a strategic partnership they say will reshape Singapore’s media and entertainment markets. The collaboration brings together the scale, strengths, and innovation of two homegrown leaders to deliver better entertainment experiences for audiences in Singapore. Through the partnership, Mediacorp, Singapore’s national media network and largest content creator, will carry StarHub TV+ […]
ORF-Enterprise, the sales house subsidiary of Austria’s public broadcaster ORF, has agreed a partnership with RTL AdAlliance. Within the framework of this collaboration, RTL AdAlliance, the international sales house of RTL Group, is expanding its portfolio for advertisers outside Austria to represent the national advertising offering of Austria’s largest media group. The portfolio includes Austria’s […]