The UK Internet Advertising Bureau has updated its best practice guidelines for online video advertising in a bid to standardise usage of ad formats in the emerging sector. The guidelines have been produced by the IAB Video Council, which includes representatives from YouTube, Guardian, Sky, Channel 4, Bauer, Telegraph, Microsoft, Yahoo and the BBC, with […]
Interpublic Group’s Magna forecasts the U.S. market for online video will grow by 32 percent this year, rising from $531 million in 2008 to $699 million in 2009. Brian Wieser, Magna’s SVP, global director of forecasting, says the researcher expects online video to generate slightly more than $1 billion in net advertising revenues for video […]
From Branislav Pekic in Rome Five foreign companies have so far expressed interest in the DTT multiplex operator licence for the Brazilian publicly-owned TV channels. Marubeni (Japan), Next Generation Broadcasting (Sweden), Screen Service (Italy), TDF (France) and Abertis Telecom (Spain) are all likely to take part in the public consultation which will define the obligations […]
From David Del Valle in Madrid The Spanish Government looks likely to approve a new tax on private networks to finance national public broadcaster RTVE to compensate the total abolition of advertising on the channel, possibly from next July. The new tax would represent around 3 per cent of their revenues, around E140 million, and […]
Netflix CEO Reed Hastings has said to expect more Internet streaming deals to come from the movie rental company – both for content and for gadgets that help play back streaming videos onto TVs. In terms of content, Hastings said the company would continue to invest in new movies and TV series, especially via deals […]
NDS Group has entered into a multiyear licensing agreement for Macrovision Solutions’ electronic programme guide patents. Under the agreement, NDS will be able to offer licensed EPGs to its pay-TV platform operator customers in specified countries. “We believe operators will benefit from having the option to license Gemstar’s EPG patents alongside NDS’ own leading technology […]
To extend the range of creative opportunities available to brands through TV advertising, Sky is launching Green Button advertising, a service which allows viewers to easily watch and access extended – or long form‚ advertising. Built on the same underlying technology as the Green Button programme reminder service, advertisers will be able to encourage viewers […]
Screen Digest forecasts that the global pay TV set-top box (STB) market will peak within the next four years, reaching annual shipments of 127 million units in 2012, before the market declines in 2013. The continuing thrust by pay TV operators to convert their customers from analogue to digital and upgrade them to high definition […]
From David Del Valle in Madrid Sogecable, owner of Canal Plus and digital DTH platform, Digital Plus, has accused commercial TV channel La Sexta of pirating the signal of its premium channel Canal Plus, by broadcasting a review of the football match between Real Madrid and Getafe, offered by the pay-TV channel. The pay-TV company […]
German pay-TV group Premiere has completed a E450 million capital increase, which saw Rupert Murdoch’s News Corp raise its stake from 25 per cent to 30.5 per cent. The company announced the two-step rights issue in December in order to fund last autumn’s purchase of rights to show live Bundesliga soccer. ….