Mark Watson, CEO of BT Vision, has told the FT it the platfrom will fail to hit a target set by Ian Livingston, the BT Group chief executive, to have 2-3m customers by December 2010. "We won't hit 2-3m customers over that time," he says. He blames the failure to hit the target partly on […]
A study revealed that two thirds of Americans reject being tracked online by advertisers. Some 66 per cent do not want marketers to tailor advertisements to their interests. Meanwhile, 69 per cent think that there should be a law that gives people the right to know everything a website knows about them, a survey by […]
From David Del Valle in Madrid Seven out of ten Spanish households receive DTT, with Canaries Islands, Madrid, Catalonia and Aragon enjoying the highest penetrations, according to the latest report by Impulsa TDT. Every day, 18.1 million viewers watch DTT with an average audience share of 45.3 per cent against analogue TV's 33.6 per cent […]
Canal Plus CEO Bertrand Meheut has called for a moratorium on the French government's plan to tax commercial channels to compensate public broadcaster France Télévisions for the loss of advertising on its channels. Meheut told Le Figaro the tax should be put on hold until the end of 2011, when advertising on the public channels, […]
Following the success of the trial carried out with Citroën in November 2008 across 100,000 French households, Orange is now launching its interactive TV advertising service over ADSL. For the first time in France, interactive advertising campaigns are broadcast to all Orange TV customers, representing more than 2 million households. With this new area for […]
The global DTH market for subscribers is likely to pass the 200 million mark by 2018, according to the research firm NSR. A total of 99 DTH operators beamed over 13,800 channels to 114 million subscribers and generated over $65 billion in subscription revenue as of the end of 2008. The report spans 10 regions […]
NBC Universal plans to rebrand its five global channels in a multi-million dollar exercise that emphasises the Universal brand and heritage. NBC Universal's stable of international channels – now called Universal Networks International– will now comprise Universal Channel (general entertainment), 13th Street Universal (crime and suspense), Syfy Universal (science fiction), Diva Universal (women's entertainment) and […]
From David Del Valle in Madrid Media group Vocento has launched the first Regional DTT network in the country with DTT channels operating in Madrid (Onda 6), Andalusia (channel Sevilla TV), the Basque Country (channels, Teledonosti, Alava 7 and Bilbovision) and Murcia (Canal 6) for a potential audience of 16 million people. Broadcasting 24 hours […]
From Colin Mann in Cannes David Lancefield, Entertainment & Media (E&M) partner, PricewaterhouseCoopers (PwC), has suggested that innovative, new measurement models are required to harness the power of cross-platform advertising and content monetisation for E&M. “The combination of the worst cyclical downturn in decades, with the structural transition to online, has resulted in a burning […]
ABOUT two-thirds of Americans object to online tracking by advertisers — and that number rises once they learn the different ways marketers are following their online movements, according to a new survey from the University of Pennsylvania and the University of California. They believe the study is the first independent, representative telephone survey on behavioural […]