StackAdapt, a technology company in advertising and marketing, has announced a direct integration with Tubi, Fox’s free streaming service. This integration gives advertisers seamless access to a large collection of Hollywood movies and TV shows, thousands of creator-led stories and hundreds of Tubi Originals.. With this integration, advertisers and agencies can connect directly to Tubi’s […]
LG Ad Solutions, a specialist in advanced advertising for Connected TV (CTV), has announced a strategic partnership with Databricks, the Data and AI company, to deliver LG Ad Solutions’ Automated Content Recognition (ACR) data via Delta Sharing through the Databricks Marketplace in the US. The collaboration is designed to make it more efficient for brands, agencies, networks, […]
Disney+ and Hulu saw a spike in cancellation rates in August and September – doubling from around 4 and 5 per cent to 8 and 10 per cent respectively – with suggestions the spike was caused by the (albeit brief) cancellation of the Jimmy Kimmel Live US talk show. According to data released by analytics […]
Research from Experian, the data and technology company, reveals how agencies are embracing third-party data, AI, and curated strategies to drive a new era in media buying. This shift comes amid a rapidly evolving industry landscape, shaped by tightening privacy regulations, changing consumer behaviour, and the steady decline of third-party cookies. The study – Media […]
Run3TV, the NEXTGEN TV application platform, has announced that NBCUniversal is joining as an investor in the ATSC 3.0 Framework Authority, which develops Run3TV for broadcasters. This marks another milestone in the Run3TV platform’s continued expansion, as a free-to-consumer interactive television layer built to deliver new video options, games, music, and advanced alerting capabilities. NBCUniversal joins […]
Accedo, a global provider of video streaming software and services, has supported FloSports, a sports media company, to expand its service to Samsung and Vizio smart TVs, with built in functionality enabling viewers to purchase new FloSports packages, direct from their TVs. The FloSports service allows viewers to subscribe to more than 25 different sports […]
Channel 4 has announced two new podcasts aimed at Gen Z audiences. Untangled fronted by Stacey Dooley and Ben Zand and A News Thing hosted by the comedians of A Comedy Thing by Channel 4, will offer young audiences duly impartial and fact-checked response to the week’s biggest news stories. A News Thing is an enlightening weekly […]
Paris-based Eutelsat has announced the renewal of its partnership with the Ministry of Information of Oman (MOI) for the continued provision of satellite capacity on the Eutelsat 21B satellite at 21° East. The Ministry of Information will continue to rely on Eutelsat’s E21B satellite for the transmission of its broadcast services, ensuring delivery of national […]
ATSC, The Broadcast Standards Association, reports it is solidifying its position as an international leader in next-generation broadcasting standards, with an expanding presence and a growing portfolio of contributions to the International Telecommunication Union (ITU). Recent developments underscore ATSC’s commitment to collaboration and its rising influence in shaping the future of broadcasting around the world. […]
LG Electronics has partnered with Stingray Music to upgrade its free ad-supported audio streaming service, LG Radio+. Available on LG Smart TVs running webOS 6.0 and above in the UK, the US, France, Germany, Italy, Spain and Korea, LG Radio+ will provide over 200 music channels and thousands of songs to suit diverse tastes. Accessible […]