BT Sport has agreed a multi-year extension to its relationship with Dynamic Ad Insertion technology provider, Yospace. The announcement follows a successful 12-month period during which time Yospace enabled advert placement in over 700 major sporting events for the broadcaster, including Premier League, The Emirates FA Cup, UEFA Champions League, UEFA Europa League, Aviva Premiership […]
Research from the Pay-TV Innovation Forum 2017 – a global research programme for senior pay-TV executives that examines the state of pay-TV innovations and strategies that will drive the next phase of growth for pay-TV operators developed by content protection and TV solutions specialist NAGRA, in partnership with MTM, an international research and strategy consultancy […]
As the European Parliament examines the future ePrivacy Regulation, the EBU has expressed its concern at draft provisions that would hamper European media organisations’ capacity to innovate and improve their digital services. While the EBU welcomes the overall aims of the proposal, concerns are raised by potential restrictions on the role of third parties which […]
According to digital experience specialist Adobe, we have entered an unprecedented era of television, with more available on more devices than ever before. Traditional TV, over-the-top (OTT), video on demand (VoD) and connected TV apps all compete for viewer attention – and ad dollars. However, according to Adobe Digital Insights’ most recent Advertising Report, TV […]
UK pay-TV platforms Sky and Virgin Media have formed a strategic partnership that they say will enable businesses both big and small to benefit further from advanced TV advertising across both Virgin TV and Sky platforms. Advertisers will be able to target a potential audience over time of more than 30 million viewers, putting it […]
Germany’s ProSiebenSat.1, TF1 Group (France) and Mediaset (Italy and Spain), are establishing in equal shares the European Broadcaster Exchange (EBX) to address the demand for brand-safe environments and high-quality pan-European video campaigns at scale. Initially, the focus will be on programmatic video campaigns, which involves the automated and data-based management of digital advertising purchases and […]
Viacom and multi-play operator Altice USA have agreed a multi-year partnership that includes advanced advertising and content distribution agreements. The pair will create what they describe as an “unprecedented, industry-leading partnership” that combines Altice USA’s audience data, multi-screen advertising platforms, measurement and analytics capabilities with Viacom’s advanced advertising offerings to deliver local and national advertising […]
According to the findings of The Changing TV Experience: 2017, from The Interactive Advertising Bureau (IAB), most US adults (56 per cent) own a streaming-enabled TV, a 56 per cent rise from just two years ago, a fundamental shift in the way that Americans watch television. Almost all Americans (92 per cent) own
UK commercial public service broadcaster Channel 4 has unveiled an interactive VoD format that enables advertisers to incorporate the individual names of viewers of its All 4 catch-up service into the audio of their adverts for the first time. Using first-party data from Channel 4’s 15 million strong registered viewer database, launch partners Foster’s, 20th […]
Addressable TV advertising has doubled in the past year, according to various industry sources, thanks in large part to an influx of advertisers that are placing targeted ads for brand awareness as much as for sales promotion – the value most readily ascribed to the medium. And now they want more. A study by Advertiser […]