TVSquared, a player in TV attribution, is partnering with creative asset management specialist Extreme Reach (ER) to enable advertisers to measure the performance of all impressions served across every ad-supported OTT streaming service. The TVSquared and Extreme Reach integration tags every single ad, delivering massive simplification for advertisers, while giving them the ability to track […]
Advertising technology company MediaMath has pledged to clean up the digital media supply chain by committing to a 100 per cent accountable and addressable supply chain by the end of 2020, righting what it says are the wrongs of a digital advertising industry that evolved rapidly over the last decade with no purposeful design. With […]
BIA Advisory Services has expanded its US advertising forecasts to include local OTT advertising. Presenting at TVB Forward 2019, the firm estimates that 2019 will generate $857 million (€783.6bn) in OTT revenue, increasing nearly 148 per cent to $2.13 billion by 2024. “OTT offers a considerable opportunity for broadcasters to grow revenue,” said Tom Buono, […]
The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to Zenith’s Online Video Forecasts 2019 report. That’s the equivalent of watching 25 continuous days of video in 2021. The amount of time people spend viewing online video has grown rapidly across the world, […]
Discovery is partnering with 605, a next- generation television measurement firm, to take full-funnel attribution to census scale . The companies will leverage data aggregated from multiple MVPD and ACR viewership sources totaling nearly 40 million US households, which they claim is the largest ever utilised for a TV attribution study. Both 605 and Discovery […]
Sky is in talks with Channel 4 over including the terrestrai; broadcaster in its AdSmart platform, according to a report from Campaign Live. Any deal could also include the third party channels represented by Channel 4’s sales house, including BT Sport and UKTV. AdSmart enables different, and – more crucially – targeted commercials to be […]
YouTube set to end targeted ads on videos that are primarily watched by children, according to reports. The decision comes on the back of a case by the US Federal Trade Commission (FTC) which has fined YouTube owner Google for violating child privacy laws. According to the Washington Post, FTC said Google collected data from […]
Sky Media has revealed the results of a comprehensive research project into the UK addressable TV market. With the competition for advertising spend more and more competitive, addressable TV gives
Data science and marketing technology company 4C has launched its Bring Your Own Data (BYOD) solution. Advertisers can onboard their internal reporting and analytics metrics, including sales and conversion data, and match the data to media channels in the Scope by 4C platform. 4C’s BYOD solution makes it possible to combine disparate reporting sources into […]
FreeWheel, a Comcast company and advertising management solution, has announced the launch of its Q1 2019 Video Marketplace Report, which shows a rise in targeted and addressable advertising as publishers and marketers increasingly look to efficiently reach audiences. In Europe, there is a focus on data-driven targeting and automation as a growing number of publishers […]