The Competition and Markets Authority (CMA) – the UK’s primary competition and consumer authority – has published an update in its examination of online platforms and digital advertising, uncovering new detail about how the sector’s biggest names operate. The work is part of its wider digital strategy, which aims to co-ordinate the authority’s approach to […]
Jean-Marc Racine, Chief Product Officer, Synamedia has offered his 2020 industry predictions, forecasting that new ecosystems and partnerships will boost the demand for linear TV addressable advertising, and that cross-service TV bundles will become more commonplace. Racine’s predictions are: Bundling – The cross-service TV bundle will move centre stage as the perceived wisdom that cord […]
US video-on-demand service Hulu is launching what it says is the industry’s first ad experience tailored to binge watching, designed to connect brands with binge watchers. In a blog post, Jeremy Helfand, VP, Head of Ad Platforms, Hulu, says that leaning into your favourite TV shows has never been easier. “Thanks to streaming, consumers now […]
FreeWheel, a Comcast company, has announced that DISH Media will partner with FreeWheel to enable linear inventory allocation and a holistic view of TV advertising performance across both traditional, demo-based buys and household-level, addressable TV campaigns. FreeWheel developed this solution to meet a growing need among distributors and programmers for unification between the various TV […]
Addressable TV advertising will leap from $15.6 billion (€14bn) in total worldwide revenue in 2019 to almost six times that value at $85.5 billion by 2025, according to a Rethink TV report. This reflects advertising dollars switching to addressable as the platforms mature and better understood by the advertising community. This boom in addressable TV […]
According to Kantar’s global 2020 Media Trends & Predictions report, technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers. As ad spend on social and tech platforms continues to grow; technology innovations will also enable a renaissance in real-world engagement. Kantar believes that marketers and media owners will […]
Tru Optik, the AI and data-management platform (DMP) across Connected TV (CTV), has announced a partnership with Anzu.io, an in-game advertising platform that brings real-world ads into video gaming and eSports, to make first and third-party data for enhanced audience targeting available for in-game advertising on gaming consoles. As 67 per cent of US consumers […]
Thinkbox – the marketing body for commercial TV in the UK – has revealed major new research by Gain Theory, MediaCom and Wavemaker, together with a new cross-media optimisation tool based on its findings. The Demand Generation study is an econometric analysis of £1.4 billion (€1.63bn) of media spend by 50 brands across 10 forms […]
UK commercial PSB ITV has unveiled its new addressable advertising platform – Planet V. The fully programmatic, premium advanced advertising platform will launch at the beginning of 2020. Planet V will allow advertisers and agencies control over the purchasing of their campaigns across ITV’s premium VoD service, the ITV Hub, allowing them to optimise and […]
Supponor, a global player in virtual advertising technology within live tier 1 sports, has announced the signing of a long-term agreement with FC Barcelona to supply their virtual advertising technology at all La Liga home games. Supponor’s virtual advertising technology increases the availability, relevance and value of pitch-side LED boards by creating new, regionalised inventory […]