Xumo, the streaming joint venture between Comcast and Charter Communications, has announced a new way for advertisers to access Xumo’s streaming inventory through OpenPath, a direct supply path from advertising technology specialist The Trade Desk. This access enables advertisers and their agencies to seamlessly connect with Xumo’s ecosystem, which reaches more than 60 million monthly active users across streaming devices, smart TVs, and ad-supported […]

tvScientific, the advertising platform for Performance TV, has released its 2026 State of Performance TV Report, revealing that it has become the number one channel for advertising investment as marketers face growing pressure to capture attention, control costs, and prove outcomes in a rapidly changing industry. According to the report, Performance TV (i.e. insights-driven streaming […]

Sky Media has launched a new AI-powered creative advertising toolkit designed to help small and medium-size businesses get on TV for the first time, by reducing the cost, time and complexity of TV ad creation. The new toolkit provides access to Waymark, an AI creative studio that enables brands to generate TV-ready ads. In seconds, […]

MyWhoosh, the free-to-use virtual cycling app, has partnered with Warner Bros Discovery (WBD) to become its new leading cycling partner throughout the 2026 season. With more than 300 days of live action encompassing over 1,000 individual race broadcasts including every race on the men’s and women’s UCI World Tour, WBD’s cycling coverage across Europe on […]

Mediaocean, the software and AI partner for omnichannel advertising, has released its 2026 H1 Advertising Outlook Report, revealing how marketers are entering 2026 with renewed confidence in digital media investment even as marketers face growing pressure to turn AI enthusiasm into real-world execution. Based on insights from hundreds of marketers, the bi-annual report shows AI […]

A report published by Lunio, the invalid traffic (IVT) detection & prevention platform, has revealed that $63 billion (€53.6bn) in global digital ad spend is wasted each year on bot traffic and ad fraud. Lunio’s 2026 Global Invalid Traffic Report analyses more than 2.7 billion paid ad clicks across major platforms including Google, Meta, TikTok, […]

Proximic by Comscore has released its 2026 State of Programmatic Report, based on over 200 media buyer respondents, with 58 per cent expecting their programmatic investment to increase in 2026 and 87 per cent saying cross-channel performance metrics inside programmatic platforms are critical or valuable for decision-making. The findings signal a maturing programmatic market focused […]

AudienceProject, a provider of audience measurement solutions, is launching direct integration with Disney+ that will enable advertisers and agencies to access independent audience measurement of Disney+ campaigns directly in AudienceProject’s SaaS platform. The new, direct integration provides an easy-to-implement solution, making Disney+ measurement seamlessly available for advertisers and agencies. These audience measurement capabilities will provide […]

Rakuten TV, the European streaming platform, has announced through its B2B brand, Rakuten TV Enterprise, a partnership with ID5, an identity provider for digital advertising. This collaboration aims to enhance addressability and measurement across Rakuten TV’s Connected TV (CTV) inventory. Through this partnership, ID5 IDs will be integrated into Rakuten TV’s CTV inventory, opening new […]

Sky has announced a partnership with Team GB and ParalympicsGB tha will run from the Olympic and Paralympic Winter Games Milano Cortina 2026 through to the Olympic and Paralympic Games Los Angeles 2028, supporting athletes across the full Olympic and Paralympic cycle. Sky will play a central role in connecting audiences across the UK to the athletes, celebrating […]