Vudoo, a global commerce media technology company, has partnered with PubMatic, the AI-powered ad tech company delivering digital advertising performance, to enable shoppable ad experiences across PubMatic’s premium, verified inventory. This partnership reflects the accelerating convergence of content, advertising, and commerce, offering advertisers and publishers a new way to connect engagement with conversion at scale. […]

Channel 4’s commercial arm, Channel 4 Sales, has announced the return of its B Corp competition, offering five more sustainable businesses that meet verified standards for social and environmental business practices the chance to win free TV advertising airtime. Following a successful inaugural year, the competition has returned in partnership with B Lab UK — […]

Reinforcing Connected TV’s growing role within total video strategies, nearly seven in 10 CTV advertisers (70 per cent) expect to increase their CTV spending, with an average rise of 17 per cent, according to the 2026 CTV/OTT Advertiser Survey released by Advertiser Perceptions and Premion, the CTV/OTT advertising solution for regional and local advertisers in […]

Onetag, a global exchange and smart curation platform, has announced the acquisition of Aryel, the Italian AdTech company specialising in immersive and interactive advertising experiences. Backed by Wise Equity, Onetag’s private equity sponsor, Onetag says the transaction marks a clear milestone in its “evolution as the next-generation value exchange for the open internet”. Onetag’s global […]

Sky Media has released its Addressable Advantage study analysing the effectiveness of addressable TV advertising. The analysis compares its ability to deliver effective campaigns, greater certainty of outcomes for advertisers and measurable business growth for brands, compared to linear alone. Powered by Norman, Sky Media’s proprietary effectiveness databank, the study analyses outcomes from 2,400 campaigns […]

5 has announced a partnership with JD Williams, which will see the inclusive fashion and homeware retailer become the official sponsor of the ‘Unmissable Drama’ strand on 5 across linear and streaming, in a deal negotiated by independent media agency the7stars.  The sponsorship, which will run from March 1st through to December 31st 2026, will […]

Samsung Ads, the advertising arm of Samsung Electronics’ media division, has launched an Immersive Carousel ad unit which enables advertisers on Samsung TV home screens to run ads with up to five separate tiles. The ad unit is available on Samsung Smart TVs across Europe. The format auto-rotates every five seconds, or manually via the […]

Amazon Ads has reported a significant increase in demand for UEFA Champions League advertising on Prime Video, driven by increased appetite from advertisers across the automotive, financial services, lifestyle, and travel sectors. Brands including BYD, Dacia, McDonald’s and the People’s Postcode Lottery are now running campaigns, with more than 50 per cent of advertisers on […]

Adform, the media buying platform, has become the first Demand Side Platform (DSP) to join ISBA’s Partner Programme, the representative body for British advertisers. In parallel with this partnership, Adform has further solidified its commitment to a diverse media landscape by supporting the Alliance of Media Independents. Stephen Chester, Director of Media at ISBA, said: […]

TCL Technology, Deloitte and Omega were the best performing sponsors at the Winter Olympics, recording the highest online engagement across the Games, according to findings compiled Quantcast. The adtech firm tracked UK engagement across the open internet, which includes news sites and blogs and from this it identified both the sponsors and sports that received […]