WARC has unveiled The Marketer’s Toolkit 2026, revealing five critical trends set to disrupt global marketing practices and reshape brand strategies in the year ahead. From the vanishing middle market and the creator investment gamble to the great escape, AI-driven zero-click journeys and shifting consumer milestones, the report provides marketers with insights to transform these […]

Emotional response data from System1’s Test Your Ad platform and Competitive Edge database shows that this year’s festive ad frontrunners are leaning into characters, consistency, and cultural nostalgia. 2025 is shaping up to be the most competitive and consistent Christmas yet, with early airers averaging a strong 4.6-Star Rating. Leading the pack is Amazon’s reprisal of […]

DirecTV Advertising has launched DirecTV Elect, a digital platform powered by AI and designed specifically for political advertisers looking to reach connected TV (CTV) audiences in the US. Political advertisers and advocacy groups will now have seamless access to a wide variety of programming including news, live sports, and entertainment through a platform built to […]

The 2025 TV Key Facts by RTL AdAlliance, the international sales house of RTL Group, centres on the value of trusted media and local market specificities. While digital platforms account for around 76 per cent of advertising spend, framing the market solely by advertising channels can be misleading. A more insightful approach, highlighted by the […]

Netflix has introduced a new metric to measure its ad reach in terms of viewers instead of accounts. “After speaking to our [advertising] partners, we know that what they want most is an accurate, clear, and transparent representation of who their ads are reaching. Our previous measurement (which was based on account profiles) didn’t represent […]

John Lewis’ new Xmas ad campaign is the most emotionally-engaging festive campaign from the retailer in almost a decade, according to data from DAIVID. The latest addition to the retailer’s much-vaunted catalogue of Christmas ads, Where Love Lives, was analysed by the AI-powered creative data platform to see how it compares to its previous festive […]

A study measuring the linkages between Internet Protocol (IP) addresses to US households and individual email addresses reveals a number of costly inaccuracies. The research demonstrates that IP addresses are not always reliable as a stable identifier for digital targeting and measurement, calling for industry-wide collaboration to improve the fidelity of marketing signals that the […]

iSpot, the cross-platform video ad measurement company, has announced it will now support search signals as an option in its business attribution solutions suite through a newly formed partnership with Captify, a provider of insights fueled by search intelligence. The partnership gives brands and networks the ability to connect Captify’s proprietary search signals to always-on […]

Samsung Ads, the advanced advertising division of Samsung Electronics, and AdGood, the nonprofit organisation championing affordable access to Connected TV (CTV) for mission-driven organisations, have announced a partnership to open the doors of television advertising to nonprofits at scale. Through this collaboration, Samsung Ads will donate premium Samsung TV Plus CTV inventory directly into the […]

Worldpanel by Numerator has found that ad-supported streaming made up ground on ad-free alternatives, with a seismic YoY increase of 6 million viewers in the UK now willing to see content with ads. Brits’ preparedness to accept ads on VoD streaming platforms continues to skyrocket as ad-supported streaming hit a record 23 million subscriptions in […]