Channel 4 has announced a new partnership which will see British Gas and Hive become the sponsors of Channel 4’s homes programming. From January 1st 2025, the long-term partnership will cover a mix of broadcast sponsorship, social sponsorship, logo licensing and streaming and YouTube ad formats. The Channel 4 homes programming sponsorship includes programmes Grand […]
smartclip, RTL Group’s adtech business, and M6 Publicité, the advertising sales house of Groupe M6, have announced a strategic technology partnership. smartclip’s advanced adtech solutions will progressively be integrated into M6 Publicité’s adtech stack, supporting Groupe M6’s ambition to triple its streaming revenues to €200 million by 2028. Similar to the recently announced technology partnership […]
Magnite, the independent sell-side advertising company, has announced the expansion of Magnite Audiences and its debut in India and Southeast Asia. Magnite says its solution empowers publishers to unlock the full value of their audiences, while helping buyers connect with high value audiences at scale. Magnite Audiences sits within the Magnite Access suite, a collection […]
Integral Ad Science, the media measurement and optimisation platform, has announced the release of its new Quality Attention Optimisation product in beta. In addition, IAS is announcing a new, first-to-market partnership with Lumen Research, the attention technology company, to offer Social Attention measurement through IAS and provide advertisers the ability to measure attention across both […]
SevenVentures, the investment arm of ProSiebenSat.1, is making a media-for-equity investment in the mid-single-digit millions in Planted Foods, an innovative food tech scale-up from Switzerland. The company’s mission is to bring better proteins to the table of consumers who enjoy the texture and taste of meat but want to eat plant-based and sustainably. In doing […]
Tim Sewell, CEO at Yospace, a specialist in server-side ad insertion, has shared his predictions on OTT monetisation for 2025. “With ad-based streaming an increasingly important element of many media owners’ businesses, we’ll see a real desire to eke out the maximum value of ad inventory. That means a closer focus on dynamic ad insertion […]
Roku, the leading TV streaming platform in the US, has expanded its programmatic partnership to make Roku content, including The Roku Channel, available to FreeWheel demand partners through Roku Exchange. For the first time under the partnership, a new, standard protocol will enable real-time bidding among programmatic platforms, offering advertisers a premium CTV supply marketplace where […]
TripleLift, the ad tech platform, and iSpot.tv, the TV and video measurement company, have announced an expanded partnership which brings Streaming Competitive insights to all of TripleLift’s programmatic clients for the first time. By using iSpot’s Streaming Competitive intelligence, brands and agency partners gain access to competitive data, enabling them to better understand their CTV […]
Channel 4 is partnering with Which?, the UK consumer assistant, supported by their media agency Goodstuff, for a contextual advertising campaign that aims to help viewers to buy with confidence. The campaign raises key, seasonal consumer issues to be aware of, from buying knock-off gifts online and expensive home improvement mistakes, to ‘shrinkflation’ of the […]
LG Ad Solutions, a specialist in Connected TV (CTV) and cross-screen advertising, has unveiled findings from its report, The Connected Gamer, which explores the gaming habits and preferences of UK audiences. The report reveals the major role TV plays in shaping gamers’ purchasing decisions, offering new insights into how advertisers can connect with this highly […]