Following their tough fight over football TV rights, which has gone as far as involving Courts actions, Mediapro, the main shareholder in the commercial TV channel La Sexta and owner of pay TV channel Gol TV, and Prisa, owner of pay TV channel Canal Plus, are again the main figures in a fierce battle to […]
Further to the announcement that Ofcom is set to give final approval to product placement to come into force in February 2011, Visionradio is preparing to revisit its ‘easy2 TV’ Interactive Advertising system developed initially as a concept in 2008. “TV is one of the best mediums for creating a desire for a product or […]
Many of Britain’s top TV programmes could feature product placement within months. The move allowing programme-makers to take payment to promote products within their show – a British television first – is set to be given final approval by media regulator Ofcom this week and come into force from February. Many industry experts suggest there […]
Leslie Moonves, CBS CEO, says the network is in no hurry to see its content on new OTT platforms like Google TV or Netflix. “People want our content. We’re going to be paid. We’re going to take our time making the right decision,” he told the annual UBS Global Media and Communications Conference. Moonves referred […]
Canada’s Cogeco Cable has entered into agreements with INVIDI Technologies and Channel Zero to trial the INVIDI Advatar addressable targeted advertising system with TV broadcaster CHCH. The Advatar system enables television advertisers to deliver tailored messaging to individual households during a commercial break. This technology uses public domain demographic information to accurately pinpoint consumer needs […]
Warner Brothers is the first advertiser to launch a video-on-demand campaign on ITV’s catch-up player that uses a new interactive VOD format. The broadcaster has launched an ad format called Video Player-Ad API Definition (VPAID), developed by the IAB. The format has been designed to keep viewers within the ITV Player when they interact with […]
YouTube has launched a new advertising format branded ‘TrueView’ that allows viewers to skip adverts they aren’t interested in. The new advert format will play ads for just five seconds before the viewer can skip and in some cases it will be possible to choose which advert appears. Advertisers will only pay for the adverts […]
VOD service SeeSaw has launched Ad Selector in the UK, which enables users to choose the ad they watch before streaming a programme. In what the online TV service from Arqiva is claiming as “a landmark first for the UK,” consumers will have the opportunity to choose from three separate ads by an individual brand […]
Turner Broadcasting has released research, conducted with Magna Global, which the company says indicates a willingness by online video viewers to watch higher ad loads. Online streams of TV shows could support as many ads as broadcast television shows, Turner says. The test had Turner assigning visitors to its TNT and TBS websites. The first […]
US network Verizon has become the latest partner for Google’s TV Ads platform, carrying the adverts on its pay-TV service FiOS TV. Allowing time for technical bedding and planning, Verizon is expected to start delivering Google TV Ads on FiOS TV in early 2011. Having lost NBC Universal as a partner in recent weeks, the […]