Google is making a very rare move into advertising on TV. The ads, in the US, are for its Chrome browser. It believes that people who use its Chrome Web browser will be more likely to keep using Google search. The 90-second ads show off Chrome, which it introduced in 2008. “As people look for […]
Viacom International Media Networks has launched a global integrated campaign to promote MTV’s mobile price plans. Called Gif Me More, it was partly devised by MTV Facebook fans, who selected the campaign’s main character Gif God from a selection of five. Gif Me More is aimed at promoting MTV Mobile’s price plans and boosting its […]
ITV’s advertising revenue is set to fall for the first time in 18 months as it braces itself for a tough summer. The commercial broadcaster has enjoyed a continuous run of month-on-month increases in TV ad revenue stretching back to late 2009 in the recovery from the recession. However, media buying agencies forecast that this […]
woomi and smartclip in partnership with Mediacom have announced they have launched the UK’s first connected TV video advertising campaign with Audi. smartclip will work with the media agency MediaCom and connected TV service woomi to serve video ads for their latest addition to the model range, the A7 Sportback. The campaign will see pre […]
Google’s UK advertising income is expected this year to exceed that of ITV, Britain’s leading commercial TV broadcaster. Google’s Q1/2011 UK revenues were almost $1 billion (£593m). Its UK revenues are growing at a steady 25 per cent per quarter, and on this basis could top $5.2 billion this year, or more. Even after discounting […]
There are signs that the resurgence of commercial TV’s advertising may be much weaker than anticipated. A report from analysts at investment bank Morgan Stanley says that while the media sector continues to outperform, and the bank continues to rate Media as ‘attractive’, European advertising is looking most likely to be squeezed. “Southern Europe, particularly […]
Internet advertising revenue continues to rise, according to a report by the Interactive Advertising Bureau and PricewaterhouseCoopers. Advertising revenue for the full year reached a record high of $26 billion, a 15 per cent increase over 2009. Revenue for the fourth quarter increased 16 per cent to $7.45 billion from the same period last year […]
Sky’s mobile apps are to include video advertising slots following a deal with US video server company FreeWheel. Sky will use FreeWheel’s Monetisation Rights Management product to serve video advertising across a number of its platforms and services, including mobile. Tim Hussain, Sky’s head of platform development and partnerships said that the deal was struck […]
Google is working on a major overhaul of YouTube as it tries to position itself for the rise of Connected TVs, reports The Wall Street Journal. According to people familiar with the matter, YouTube is looking to compete with broadcast and cable television, which would entail enticing users to stay on the website longer, and […]
TRA, a media measurement and analytics software company, and NDS have formed a partnership to market TV advertising accountability solutions. TRA will integrate NDS Dynamic Audience Measurement data into TRA’s patented Media TRAnalytics software to enable advanced reporting and analysis of return on investment for advertisers, agencies, networks and platform operators. “With TRA’s solution, advertisers […]