The cost of placing ads on Facebook is rising rapidly as more big brands begin to move their television and print spending on advertising onto the world’s largest social network, recent reports have revealed. The “cost per click” of an ad placed on Facebook has increased by 74 per cent over the last year in […]
Orange has signed an exclusive partnership with Dailymotion to deliver an integrated-advertising solution targeting specific audiences and localised content on Dailymotion’s video-sharing platform. Dailymotion’s video sharing platform reaches 114 million unique visitors a month worldwide, and 20,000 videos are added daily. The Orange Advertising Network will have the exclusivity to monetise and represent Dailymotion’s video […]
Brewer Heineken has signed a multimillion-euro advertising contract with Google to target consumers in Western Europe, the US and emerging markets. “The deal with Google will mainly focus on distributing our commercials on YouTube, in order to reach our target groups of 20-somethings, but will also include promotions such as banners on Google,” said Heineken’s […]
BT has welcomed the ASA’s ruling on Virgin Media’s “Stop the Broadband Con” campaign. Virgin’s campaign was judged to have misled consumers on eight counts, contained six examples of exaggeration, failed to substantiate its claims on five counts and denigrated the industry.
Spanish pay-TV gained subscribers in 2010 but failed to increase its total revenues, according to the latest report from the CMT (Telecommunications Market Commission). The number of pay TV subs grew by 7.7 per cent to 4.5 million, 10.4 per cent to 5 million including mobile TV. Pay DTT, cable and IPTV were the winners […]
UK analysts at YouGov have published a consumer survey on the UK’s TV viewing habits and attitudes. Although ownership of Internet connected TVs is currently low, there is clearly a demand for them – almost three quarters (69 per cent) of respondents had watched catch up TV citing convenience as the main driver for doing […]
Over 90 per cent of Brits do not recognise the product placement logo introduced to programmes earlier this year to warn viewers when an advertiser has paid a broadcaster to push its wares, according to research published by Populus. As part of the relaxation of product placement rules, broadcasters have to show a bold “P” […]
YuMe, the relevant video advertising technology company, has confirmed the launch of YuMe Europe with its first office in London, and the acquisition of Appealing Media, the premium mobile video advertising company serving customers such as ESPN, IPC Media, Bauer Media, and Universal McCann. Already a player in the UK market, Appealing Media brings seasoned […]
It’s the golden age of the empowered consumer, with the demand for digital experiences increasing and becoming the norm, according to the latest Global Entertainment & Media Outlook 2011-2015 from PwC. In many markets the Entertainment & Media (E&M) industry emerging from the recession has been profoundly changed as the ongoing consumer migration to digital […]
Web-enabled devices have become a key growth segment for the global consumer electronics industry. So-called “smart” devices connected to the Internet create opportunities for advertisers to catch consumer attention while they are actively searching for content or information. In-Stat research estimates that the value of this ad-supported content discovery will reach $2.4 billion by 2015. […]