smartclip, the multiscreen and brand advertising platform, and LG Electronics have announced that smartclip will monetise all ad inventory on the LG Smart TV Platform across Europe, Russia and Australia. The partnership with LG Smart TV offers advertisers a range of branding possibilities, enabling brand marketers to extend their reach to new audiences with these […]
Research into global video trends has revealed that the growth in IP-delivered content is not being matched by a comparable level of investment in advertising across connected devices. The research – a collaboration between sell side video ad management platform, Videoplaza and IHS Screen Digest – found that TV remains first choice for reaching audiences […]
The Spanish TV ad market continues in free fall. The CMT’s latest report reveals that the FTA TV ad market dropped by 13.1 per cent in 2011 to €2.029.6 billion. Mediaset Spain, owner of Tele 5 and Cuatro, is the TV ad market leader taking 42.2 per cent of all ad revenues to €816.7 million. […]
Dish Network has lost its bid to handle the legal dispute over its ad-skipping technology, branded “Auto Hop,” in New York. A federal judge has ruled instead that the broadcasters suing Dish – CBS, NBC and Fox – can pursue their claims in Los Angeles. U.S. District Judge Laura Taylor Swain granted a motion by […]
Advertising revenue for Telecom Italia Media’s free-to-air TV channels La7 and La7d in the first half of 2012 increased by 16 per cent on the same period in 2011, according to CEO Giovanni Stella. Stella pointed out that these are exceptional results, as ad revenue is down by 18 to 20 per cent at public […]
Microsoft is likely to report a quarterly loss after taking a $6.2 billion charge against its balance sheet in writing down the value of its aQuantive online advertising service, bought in May 2007, almost to zero. The decision reflects its inability to produce further revenue from the service. The company blamed the setback primarily on […]
Disney/ABC Television Group’s Digital Media team has signed an agreement with video technology company FreeWheel to manage its advertising and monetise its content across digital channels including video, display, and mobile formats on ABC.com, ABCFamily.com, and ABCNews.com. ABC is deploying FreeWheel’s flagship product, Monetization Rights Management (MRM) to better manage advertising sales rights, forecast advertising […]
Using a second screen while watching TV encourages more TV viewing and gives people more exposure to – and the opportunity to respond to – TV ads, a new study carried out for Thinkbox – the marketing body for commercial TV in the UK – by COG Research has revealed. ‘Screen Life: The View from […]
Charlie Ergen, head of EchoStar and Dish Network, loves a battle. Currently it seems half the broadcasting industry is suing him because of his proposed Hopper ad-skipping device. Hopper can automatically (“AutoHop”) jump over advertisements, and thus potentially damage any broadcast network’s ad-revenues carried by Ergen’s Dish DTH system. This week, Ergen is due to […]
Adap.tv has unveiled its Campaign Optimizer for video, a technology that provides buyers with full visibility into the results of a campaign before running a single impression. Using historical data to analyse billions of impressions, the Campaign Optimizer allows buyers to set the performance goals they want, and get the real-time price and inventory availability […]