The three main broadcasters still share 95 per cent of the Italian TV market, but DTH operator Sky Italia is likely to take over the leadership position from Mediaset in terms of revenue, while RAI will continue to lose ground, according to ITMedia Consulting’s report – The Television Market in Italy: 2011-2013. According to the […]
The free-fall of TV advertising revenues is speeding up the reorganisation of the Spanish TV market, with a second consolidation process now under way in the commercial TV sector, a far-reaching reshuffle of the DTT channels with new entrants and a multiplatform approach of the pay-TV companies to exploit new windows and capture new clients. […]
The latest findings from the comScore Video Metrix service indicate that 182 million US Internet users watched online video content in September for an average of 19.5 hours per viewer. The total US Internet audience engaged in 39.8 billion video views. Google Sites, driven primarily by video viewing at YouTube.com, were once again ranked as […]
Global online advertising revenues will reach $106.22 billion in 2016, almost double the $58.16 billion recorded in 2010, according to a new report from Digital TV Research. According to the report – The Online Advertising Forecasts report – which covers 40 countries, the US will remain the dominant territory for online advertising revenues. However, its […]
Google is fully releasing its DoubleClick for Publishers (DFP) Video ad serving tools after a year of beta testing. It considers small business an untapped market for local video advertising and Google is not only trying to entice those marketers with easy ad serving tools, it’s also offering a set of free tools to attract […]
Smartclip has released findings from its annual industry research into the uptake of digital video advertising. The research shows that marketers are waking up to the opportunities presented by digital video advertising and adopting a multi-screen approach. The findings demonstrate how digital video and multiplatform advertising are now playing a substantial role in marketing and […]
People who use personal devices such as tablets and smartphones at the same time as watching TV are ignoring television commercials almost completely, according to new research published by the Strategy Analytics Digital Home Observatory. The report, “Multi-Screen User Behaviours in the Home,” identifies reasons why multiscreen users shift their focus between devices and how […]
UK-based digital activist body the Open Rights Group (ORG) has released research on the availability of film online, which it suggests indicates a dysfunctional market place that leaves consumers with the digital equivalent of empty shelves. The findings showed: – Excluding iTunes, only 27 per cent of the BAFTA Best Film award-winning films from 1960 […]
ESPN Goals, the free mobile app which brings UK fans action and goals from every Barclays Premier League football match within just minutes of it taking place, notched up its one millionth UK download over the weekend of October 15-16. The app has also been deeply engaging, with fans registering more than 50 million page […]
Media and technology company The Video Network (TVN) has announced the launch of its Internet TV branded content offering called TVN Programming, creating a new strand of sponsorship opportunities for Australian brands. TVN Programming will comprise professionally produced online video sourced locally and globally, and promoted across TVN’s network of 8.3 million monthly viewers as […]