The Italian TV advertising market was worth €2.27 billion at the end of H1 2012, down 9.5 per cent on the same period in 2011, according to figures published by Nielsen Media Research. The most significant trend is that leading broadcasters Mediaset and RAI have lost market share in favour of pay-TV group Sky Italia […]
TiVo Research and Analytics, a wholly-owned subsidiary of TiVo, has entered into a software licensing agreement with Scripps Networks Interactive. As part of the licensing deal, Scripps Networks Interactive will have access to TRA’s patented Media TRAnalytics TV Auto Ratings platform enabling a better understanding of the correlation between exposure to ads and actual purchases […]
After five years of trying to make the TV world adopt its scheme to trade broadcast ads in the same way as it does online banner ads, Google has given up. In a win for the traditional media establishment Google quietly announced in a blogpost that it would close its TV Ads in Adwords product […]
Digital entertainment innovator Rovi Corporation, and media strategy and research company Decipher Research, have released the phase one results of a three-part study exploring connected TV device usage and advanced advertising in Germany. The first phase looked at user demographics, device familiarity and usage, and compared the media habits of connected device owners to those […]
ASA, the UK advertising watchdog, has ordered BSkyB to stop exaggerating the speed of its film download service, after rival BT complained its claim that it was “instant” was misleading. BSkyB ran a press ad promoting its new film rental service, Sky Store, marketing it as a “movie store in your home – available instantly […]
Media agency Carat has further revised downwards its forecasts. Globally it expects advertising revenues (across all media) to grow, but by less than originally expected. Some of the individual markets are still seeing spectacular y-o-y falls in revenues, with Spain leading the pack with likely y-o-y falls this year now of -8 per cent (originally […]
The AOL On Network has launched version 2.0 of its connected TV app. Formerly known as AOL HD, The AOL On app will feature ad-serving capabilities at launch, and will boast a wide selection of rich, high-definition video content drawn from The AOL On library of more than 380,000 short-form videos. Already available on seven […]
Univision Communications, a media company serving Hispanic America, has unveiled a new media planning and buying initiative that empowers its advertisers to execute interactive video ads across all devices. Base Media Plus allows television advertisers to run ads on TV, desktops, smartphones, and tablets all with just a single media buy. Multi-screen video ad platform […]
Nielsen has unveiled its latest innovation for cross-platform advertising. ‘Nielsen Online Audience Segments – TV Viewing’ links online and offline consumer behaviours by providing marketers the ability to connect with TV audiences online and more strategically align their TV and online ad campaigns. ‘Nielsen Online Audience Segments – TV Viewing’ serves the needs of those […]
BlackArrow, a provider of advanced advertising solutions for New Television platforms, has announced the availability of a new Subscriber Information Service (SIS) product that enables pay TV operators to deploy advanced advertising and marketing campaigns across any platform against addressable audience segments. Using the BlackArrow Subscriber Information Service, pay TV operators can enable advertisers to […]