UK’s Freesat and Channel 5 have confirmed a marketing partnership, which will see Freesat sponsoring Charley Boorman’s Extreme Frontiers, beginning on November 28th. The deal represents Freesat’s first programme sponsorship and comes one week after the launch of Freesat’s latest TV advertising campaign, which is running on Channel 5 (as well as the other main […]
TubeMogul, a real-time media buying platform for video advertising, has gone live with new partnerships that enable clients to seamlessly buy targeted video ads on connected TV applications. These applications are similar to smartphone applications, but are accessed via Internet-connected TVs or other Internet-enabled set-top devices. Internet-connected TVs are rapidly entering the mainstream with growth […]
A channel owned by Playboy TV has been fined a total of £60,000 for “serious” breaches of UK television regulations by Ofcom. Other Playboy-owned channels were fined a total of £50,000 for the same breaches. The channels are Red Light 1 (owned and operated by Just4Us TV Limited, a Playboy TV subsidiary) and Red Light […]
The X Factor final is the biggest weekend of the year for TV advertising – but with audiences down since last year, advertisers are challenging ITV’s right to demand exorbitant rates for next month’s final. ITV1’s show, now into its eighth series, remains the most popular show on British television. But the channel faces a […]
Advertising in VoD programming offers specific advantages for brand marketers to effectively engage consumers, according to the Phase II study of the Advanced Advertising Media Project (AAMP) – a US industry-wide research initiative to measure the impact of advertising within free VoD. The study, which examined the viewing behaviour of more than 1,000 consumers, revealed […]
Freesat, the free satellite TV service, is launching its new advertising campaign: “Freesat. Satellite TV made easy.” Set to launch during I’m A Celebrity…Get Me Out Of Here on Monday 21st November, the 30 second commercial runs until January 2012. Viewers will see the return of the Freesat 1 satellite space station orbiting earth and […]
The BBC World News channel has been banned from buying certain programmes and accepting some sponsorship deals, after an investigation found serious breaches of the corporation’s editorial guidelines in shows about subjects including Malaysia and carbon trading. A full investigation was launched by the BBC Trust into programming on BBC World News after it found […]
Sharpstream are rolling out the Adswizz intelligent advertising system onto their content delivery network. Adswizz – not available before via a UK distributor – offers ad replacement services and detailed analysis of listener figures for its clients. The technology allows stations to gather lots of information on who is listening and target ads accordingly. It […]
Digital entertainment solutions provider Rovi Corporation has unveiled a major update to its Rovi Advertising Network aimed at providing marketers with advanced tools for driving higher rates of engagement with TV advertising across set-top boxes, connected TVs, media players, game consoles and more. New features are designed to enable consumers to more fully interact with […]
A majority of consumers are unhappy with the amount of commercial messages they see on social networks, a global survey has found, even as Facebook and Google+ introduce more brand advertising to their online communities. About 57 per cent of social network users in developed countries – and more than 60 per cent in the […]