Italian commercial broadcaster Mediaset has a 63 per cent share of the TV advertising market (earning €2.05 billion/year), while its main rival, public broadcaster Rai, has only 23 per cent (€680 million). The figures from the Nielsen 2012 study also show that pay-TV operator Sky Italia has an 8 per cent market share (€258 million), […]
In recognition of the fact that research shows that nearly half of young men access some of their entertainment from unauthorised sources, pro-copyright consumer education body The Industry Trust for IP Awareness is supporting the efforts of two young design students from London who have created an innovative take on anti-piracy advertising for the UK […]
Shazam, the media engagement company, has formed a partnership with Adforce.ie, Ireland’s multi-platform advertising network, to launch Shazam for TV and be the primary distributor for Shazam for TV advertising for the Republic of Ireland. Shazam has 250 million subscribers globally with over 500,000 in Ireland and is the ninth most downloaded app of all […]
Rovi has launched a new Advertising Network polling feature that allows marketers to increase brand engagement across smart TV devices. Designed to empower viewers to voice their opinions and respond to surveys, polling enables conventional and entertainment advertisers to implement creative campaigns that drive consumers to more deeply connect with brands. “Polling is the latest […]
BlackArrow, a provider of advanced advertising solutions for New Television platforms, has announced new technology which bridges the gap between traditional linear TV ad sales and ad execution on new platforms to extend premium pay-TV advertising to new screens. BlackArrow has previewed a new set of services and interfaces, collectively called Linear Extensions for Dynamic […]
In a deal it suggests provides significant advertiser opportunity across nearly 20,000 premium videos, AOL has revealed that its entire original video content library is to be distributed and monetised on YouTube. The deal brings some 20,000 high-quality videos from leading AOL brands, including The Huffington Post, TechCrunch and Moviefone, to YouTube’s audience. According to […]
Charlie Ergen is currently involved in – at least – two bouts of serious litigation. There’s the Cablevision/VOOM case, which restarts on September 24th in New York, and 3,000 miles away in a Los Angeles courtroom Dish Network is defending its ‘Autohop’ ad-skipping service against an application for an injunction from Fox Television. Fox Television […]
A report from investment banker Morgan Stanley says that French TV advertising trends remain downbeat. “TV ad spend continues to be under pressure,” says the bank’s note. “Some campaigns which had originally been frozen are starting to get cancelled, suggesting a soft year-end. [Commercial network] M6 is expected to make its commercial policy much more […]
YouView’s £10 million (€12.4m) launch advertising campaign broke this weekend, as the long-delayed service attempts to convince consumers that it represents the future of TV. The launch campaign will focus heavily on TV advertising. Spots were bought during ITV1’s The X Factor on Saturday with ads running simultaneously on Channel 4 and Channel 5, supported […]
Research by MediaMind, an independent provider of integrated digital advertising solutions, has revealed that the click-through rate (CTR) for online video is 27.4 times that of standard banners and almost 12 times that of rich media ads. In an analysis of over 3 billion ad impressions globally over the first six months of 2012, the […]