Rovi has announced that automaker MINI and its agency Mediaplus are participating in the launch of the Rovi Smart TV Advertising programme in Germany. The programme enables companies to develop and introduce innovative advertising campaigns across HDTVs, Blu-ray Disc players, and other Internet-connected devices. The launch in Germany builds on the success of similar programs […]
smartclip, a specialist in video advertising, and Accedo, an enabler of Smart TV and IPTV applications, have signed a European-wide partnership agreement for the integration of pre roll video ads into Funspot, the most widely deployed gaming application for Smart TVs. smartclip will start monetising the Funspot games immediately with in-gaming pre-rolls in all major […]
VideoHub, a division of Tremor Video, and Nielsen, a global information and measurement company, have announced an alliance giving VideoHub customers access to Nielsen Online Campaign Rating gross rating points (GRPs) via VideoHub for Advertisers. The relationship marks the first time Nielsen has integrated its GRP data with an online video advertising platform. The collaboration […]
Canoe Ventures, the advanced television joint venture of the leading cable companies in the US, has released a white paper featuring the aggregate results from a series of brand-research studies accompanying in-market Request for Information (RFI) ITV campaigns that Canoe has enabled. RFI, an in-ad interactive application that enhances traditional TV advertising, opens a dialogue […]
Parks Associates reports consumer comfort with personalised advertisements is increasing, with 45 per cent of US broadband households comfortable seeing ads based on their TV-viewing habits and product/service preferences. The firm’s new report – Advertising Strategies on Connected TVs – recommends advertisers start to expand their personalised ad campaigns to include new companion devices such […]
BBC Monitoring is reporting that China imposed restrictions on all of its provincial satellite TV channels about a month ago. “Authorities could now be gearing up to announce another measure aimed at tightening their grip on the mass media – a ban on all ads during TV dramas on all stations, including state-owned CCTV,” says […]
Virgin Media is set to launch an addressable advertising service in the second quarter of 2012, ahead of rival Sky. The service will allow ads across all Virgin’s platforms to be targeted to all 3.8 million of Virgin’s individual households. Initially, it will be rolled out with VoD content with linear following shortly after. Virgin […]
Research commissioned by Orange comparing smartphone and tablet usage suggests that tablets cannibalise, whereas smartphones complement, TV and PC usage. Orange Exposure 2011 – an annual independent study by TNS into mobile media habits across UK, France, Spain and Poland – reveals some striking differences in behaviour between mobile and tablet usage both inside and […]
Leaders of the advertising, media and entertainment sector have converged in New York, London and Melbourne for the inauguration of the Connected TV Marketing Association (CTVMA), the global industry trade body of the advertising, media and entertainment sector. The CTVMA has been set up to inform and educate the advertising, media and entertainment sector on […]
The Portuguese Government intends to abolish advertising on the remaining TV channel of public broadcaster RTP, after selling one of its two terrestrial channels, which is expected to occur by the end of 2012. The news was announced by the Minister for Parliamentary Affairs, Miguel Relvas, during a seminar organised by the Portuguese Association of […]