Italy’s media industry lost €3.4 billion over the past five years, representing a 35 per cent drop compared to 2008, according to Rodolfo de Laurentiis, the president of Confindustria Radio TV. Speaking at the annual assembly of the industry group, he pointed out that leading broadcasters RAI and Mediaset lost more than €200 million per […]
The vast majority of advertisers are buying their online video ads the same way they do on TV – in a reserved fashion, according to the first quarter 2014 findings on the video advertising market in the United States video released by advertising platform Videology.
Total entertainment and media spending on digital services is forecast to grow at a 12.2 per cent compound annual growth rate (CAGR) between 2013 and 2018 and account for 65 per cent of global entertainment and media spending growth, excluding spending on Internet access, according to global advisory firm PwC’s Global entertainment and media outlook […]
Musicians want the EU to intervene in a row over the rates YouTube is offering small music labels to include them in a new service. They are accusing YouTube business of trying to “strong-arm” independent labels into accepting low fees. Impala – a body representing Europe’s indies – is spearheading the complaint. YouTube has long […]
In partnership with French TV business solution provider ClickOn, France Télévisions advertising unit, France Télévisions Publicité, is launching PSB Group’s first HbbTV interactive ad campaign. From now until June 8th, interactive TV spots from French bank Caisse d’Epargne will run on both the France 2 and France 5 channels, allowing DTT viewers equipped with HbbTV […]
Retrak, an expert in measuring movies and TV everywhere, and Sony Pictures Television, the independent television studio, have confirmed an agreement for Rentrak to provide measurement information from its national, local and newly-released national syndication TV services. The agreement will give Sony access to Rentrak’s complete TV audience behaviour insights in all 210 TV markets. […]
YuMe, a provider of digital video brand advertising solutions, has released the first-of-its kind interactive Reach Calculator based on US results of its multi-national research with Nielsen on multi-screen reach and brand impact. The fully-functional tool computes unduplicated reach across TV, online, smartphone, tablet, and connected TV and serves as a directional tool for marketers […]
Extreme Reach, a provider of TV ad distribution services in North America, and Group IMD, the provider with the widest coverage of TV ad distribution internationally, have formed a global strategic partnership that creates a unified, global video ad delivery service for television commercials. Now, advertisers and agencies worldwide will be able to manage and […]
The percentage of shares a brand video attracts online in its first three days of launch has almost doubled in 12 months according to research by marketing technology company Unruly into the lifecycle of a viral video. Unruly’s Social Diffusion Curve, which measures
Facebook is preparing to launch automatically playing video adverts in the UK. It has trialed the feature in the US and the first ads are expected to play in the UK within weeks. Facebook is also unveiling the feature, called Premium Video Ads, in Brazil, Canada, Germany Australia, France and Japan. Facebook said the introduction […]