System1, the creative effectiveness platform, has revealed consumers’ favourite ads from the 2025 Super Bowl: Lay’s, the NFL, and WeatherTech took the top three spots, with appearances from Pfizer, Stella Artois and Doritos. In a Super Bowl whose ads were often weirder, wackier and more celebrity-driven than ever, Lay’s simple story of a young potato […]
Remember those days when every commercial break seemed to feature a Wonga advertisement? Back in 2014, if you lived in the UK, Canada, many parts of Europe or even South Africa then the name likely rings a bell for you. While they share a brand name, the companies are independently run and today we’re focusing […]
Relo Metrics, an AI-powered sponsorship analytics platform that enables brands to track and optimise their sponsorship investments, just dropped the 2024 US Sports Scoreboard: Future of Sponsorship Report, offering a deep dive into the fast-growing world of sports sponsorships. The report reveals $11 billion (€10.58bn) in Sponsor Media Value (SMV) generated throughout 2024 across major leagues […]
Amazon’s latest quarterly earnings report revealed its advertising business surging by 18 per cent year over year to $17.3 billion (€16.8bn). Overall Amazon net sales was $187.8 billion in the quarter, with net income of $20 billion. There was a strong performance at Prime Video, where Thursday Night Football averaged 13.7 million viewers. CEO Andy […]
Rimmel London has returned as Made in Chelsea’s official sponsor, as Channel 4 Sales announces a new partnership with the beauty brand, part of the multinational beauty company Coty. Effective immediately Rimmel London is sponsoring Made in Chelsea across programming on E4 and Channel 4 streaming, which includes all 28 seasons to date. The deal […]
Samba TV, a specialist in AI technology for media analytics, has released its State of Viewership Report for the second half of 2024, analysing 51 billion hours of linear and streaming TV consumption in the US to uncover key trends and emerging opportunities shaping the future of television and advertising. The report highlights a surge […]
OpenAI, the maker of ChatGPT, is to debut its first TV commercial during the 2025 Super Bowl, according to the WSJ. This would mark OpenAI’s first venture into commercial advertising. In 2024, Google promoted its AI capabilities during the Super Bowl. Google plans to go again but is said to be re-editing after it showed […]
Meltwater, a specialist in media, social and consumer intelligence, and We Are Social, the socially-led creative agency, have released Digital 2025, their latest annual report on social media and digital trends worldwide. Digital 2025 shows that AI’s momentum is accelerating, social media is increasingly important for brand discovery, and ad spend has increased significantly across digital, social […]
LiveRamp, the data collaboration platform, has announced a partnership with Ocado Ads, the Retail Media Network of the online-only supermarket Ocado Retail. The partnership marks the launch of Audience+, a new offsite self-serve media solution. Audience+ will allow agencies and brand partners to leverage Ocado’s first-party shopper data insights via LiveRamp’s technology. They will be […]
Sky Media, the advertising sales arm of Sky, has joined forces with Cancer Research UK to launch a campaign showcasing the transformative power of legacy gifts. The ‘Power of Pledges’ campaign will debut on World Cancer Day (February 4th), using real-life stories to highlight how gifts in Wills contribute to advancements in cancer research and […]