AOL has announced an expansion of the company’s ONE by AOL open automation platform with ONE by AOL: Creative, enabling creative and media agencies, advertisers and publishers to create, optimise, execute and apply deep attribution to premium, dynamically targeted ad experiences across all formats, screens, and media types. “AOL is on a mission to greatly […]
FreeWheel, a provider of video ad management and monetisation solutions, has announced the launch of its Preferred Partners Initiative for supply-side platforms (SSP). StickyADS.tv and SpotX are the first SSPs that FreeWheel has invited to join. “There is growing need for publishers to manage their inventory across traditional and programmatic sales channels in order to […]
Mobile Internet advertising will overtake newspaper advertising next year, accounting for 12.4 per cent of global adspend while newspapers account for 11.9 per cent, according to ZenithOptimedia’s Advertising Expenditure Forecasts. Mobile Internet will be the third-largest advertising medium, behind television and desktop Internet. Mobile advertising will grow 38 per cent in 2016 to $71 billion, […]
Ooyala, a Telstra subsidiary and specilaist in video publishing, analytics and monetisation, announces a strategic partnership with joiz, the creators of community marketing and social TV platform, to provide third parties video, interactive and analytics technologies. Additionally, Ooyala is now powering video and advertising solutions for two social TV channels, joiz Switzerland and joiz Germany, operated by joiz Group. […]
SpotX, the video inventory management platform for publishers, has launched a video advertising unit that helps publishers easily boost their video ad inventory beyond standard in-stream units, and manage all units via a single platform that works across desktop, mobile web, and mobile app. SpotX’s ‘In-Content Ad Unit’ allows publishers to insert video ads within […]
The way audiences watch television is changing. With new types of video services competing for viewers’ time, traditional players must respond to survive. But what kind of new viewing habits are evolving, and how will the current wave of innovation permanently alter the way consumers watch broadcast content? In August 2015, Brightcove commissioned research firm […]
Fleur Pellerin , the French Minister of Culture and Communication, has confirmed government plans to increase the telco tax from 0.9 per cent to 1.2 per cent of their annual revenues and limit to €1 the rise in the TV licence fee so as to give larger resources to PSB groups France Télévisions and Radio […]
If Verizon’s mobile video service go90 grabs the attention of millenials a streaming option for TVs could be next. Verizon Communications launched a trial of its free, ad-supported mobile video product, an app that offers live events, on-demand shows and Web videos, this week. Marni Walden, Verizon’s president of product innovation and new businesses, told […]
SpotX, the video inventory management platform for publishers, has released research into the growth of programmatic online video advertising across Europe, predicting dramatic growth across Europe to become a €2 billion industry in 2020. Programmatic online video advertising has grown almost twenty-fold from €22 million in 2012 to €375 million in 2015 and will grow […]
Consumer and advertising expenditure on handset-based mobile media will rise twelve per cent in 2015, and approach $425 billion (€380bn) by 2021, according to Strategy Analytics. Strong growth in smartphone penetration, combined with ubiquitous data connectivity via mobile and WiFi networks, and latent consumer demand to access popular Internet services continues to drive the consumption […]