The TV industry must focus on the unification of two distinct content business models – broadcast and unicast – to capture the shifting advertising budgets, according to a new whitepaper – Programmatic TV Guide For Sellers: A Focus on Holistic Audience Monetizationfrom – produced by video inventory management platform, SpotX. Instead of debating the merits […]
WPP’s GroupM, the global media investment management company, has endorsed the Trustworthy Accountability Group’s (TAG) anti-piracy guidelines and a new requirement that its media partners either become or use TAG-certified providers of anti-piracy services to participate in GroupM’s Trusted Marketplaces. GroupM’s media investments on behalf of clients are approximately $106B (RECMA 2014); the company’s action […]
Findings from the Video Advertising Bureau (VAB) suggest that website traffic rises and falls in direct correlation with TV advertising for the majority of call-to-action brands, which depend on immediate results from marketing efforts. The VAB’s study, Ignition Point: The TV-Traffic Correlation for Call-to-Action Brands, examines a cross-section of 125 brands in six categories (restaurants, […]
Updated forecasts for worldwide advertising expenditure in 2015 and 2016 from global media network Carat indicate continued optimism through positive global and regional outlook and solid growth in Digital and Mobile. Based on data received from 59 markets across the Americas, Asia Pacific and EMEA, Carat’s latest global advertising expenditure forecasts that global advertising spend […]
After more than a decade of digital disruption, the African entertainment and media industry has entered a new landscape – one where the media is no longer divided into distinct traditional and digital spheres, according to a report from PwC. The Outlook forecasts that South Africa’s entertainment and media industry is expected to grow from […]
Online mobile photo-sharing, video-sharing and social networking service Instagram has revealed at the DMexco digital marketing event in Cologne that it will feature direct response, 30-second video ads and integration with Facebook. According to IHS Technology senior analyst Eleni Marouli, the introduction of a 30-second ad demonstrates once again that advertisers are more comfortable with […]
In 2015, 36.5 per cent of all European advertising revenue will be generated online. In many Western European markets, online is already the largest advertising medium and still growing strongly according to an IHS report. However, online advertising faces many challenges including ad blocking, viewability and ad fraud, as well as a lack of standardisation […]
News Corp has agreed to acquire Unruly Holdings Limited, owner of a leading global ad platform managing digital and social video advertising for clients around the world, for up to €156 million. Led by Unruly’s three co-founders, it will operate as a separate business unit, reporting to Rebekah Brooks, Chief Executive of News UK. Unruly […]
A study released by IHS and SpotX has found that revenue across Europe from online video jumped from €22 million in 2012 to €375 million in 2015. IHS forecasts that €2 billion, which is over half of all online video advertising revenue, will be generated programmatically by 2020. Programmatic video is the automation of ads […]
Ooyala, a specialist in video publishing, analytics and monetisation, has released its Q2 2015 Global Video Index, revealing 49 per cent of all ad impressions for publishers were on mobile devices during the quarter, an 11 per cent increase from Q1 2015. Further, the report shows 44 per cent of all online viewing is now […]