TV ratings for the annual Academy Awards are not what they used to be in an age when there’s wall-to-wall saturation coverage of a movie – and its stars – by broadcasters as well as print and social media. In fact the 2015 Oscar ceremony saw ratings tumble some 15 per cent. ABC, which control […]
Channel 4 has selected a solution by Yospace, a specialist in dynamic advertisement replacement, to introduce personally targeted video ads across all of its online content. Earlier this month, the broadcaster announced that it was moving away from traditional linear ad feeds across its digital properties in favour of dynamically served, targeted ads. Channel 4 […]
Mobile audience intelligence company NinthDecimal has launched LCI TV in partnership with TiVo Research, a subsidiary of TiVo. Through the integration of TiVo Research’s TV viewership data and NinthDecimal’s mobile audience intelligence and location data, the partner solution establishes whether exposure to a TV commercial correlates to incremental foot traffic to a brand’s physical location, […]
Multiscreen users spend the same amount of time viewing video on TV as they do on digital platforms, yet remain less receptive to digital ads, according to a report from Millward Brown that examines video use and creative response across screens and the impact for marketers. The study analysed multiscreen use and behaviour among more […]
The Federal Communications Commission should hold its review of the proposed merger between Charter Communications, Time Warner Cable and Bright House Networks in abeyance until it completes the long-delayed 2010 and 2014 quadrennial reviews of broadcast ownership rules, the National Association of Broadcasters (NAB) – the premier advocacy association for America’s broadcasters – has said […]
Twitter users will have to watch pre-roll advertising on videos in tweets, thanks to Twitter’s new Amplify service on the social media platform. Amplify will insert advertising into relevant videos based on categories chosen by the advertiser. It has similarities to the model used by YouTube, which offers payment to YouTubers for featuring short ads […]
The majority of advertisers (78 per cent) have already leveraged some form of advanced TV in their marketing efforts, according to the findings of Advanced TV: Ad Buyer Perceptions, a survey of 255 brand and agency decision-makers published by the Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence. The survey, conducted by […]
Yahoo Japan and advertising technology provider, Videology, have announced the completion of a technology migration for the entirety of Yahoo Japan’s In-stream Online Video inventory. The move to Videology’s technology stack will strengthen Yahoo Japan ‘s ability to offer the Japanese digital advertising market guaranteed reserved buying, robust forecasting, and introduce to this market TV-like […]
European video advertising spend will grow by more than 30 per cent year over year in 2015 and will rise at a 26.4 per cent CAGR over the next five years to represent half of all EU online display advertising spend by 2020. But what’s the current state of the video ad market in Europe? […]
Freeview, the UK FTA TV platform, is set to unveil its biggest ever advertising campaign to launch connected TV service Freeview Play. Airing tomorrow from October 2nd, the new TV advert will launch as a premiere ad break during Emmerdale under ITV’s Proud to Present banner and will be introduced by the channel’s continuity announcer. […]