The Digital Advertising Alliance (DAA) has unveiled new guidelines for the implementation of the DAA’s AdChoices icon and ad marker in video ads, “DAA Ad Marker Implementation Guidelines for Video Ads.” The DAA’s initial release provides marketplace guidance for implementation that aims to create a more consistent consumer experience across major video ad formats and […]
With the TV industry moving towards greater synergies between the sale of traditional and digital video inventory, SpotX and clypd announce the development of a single solution for media owners to manage the sale of all forms of television assets and video inventory. The pairing of SpotX’s digital video platform and clypd’s linear TV platform […]
TiVo Research and Analytics and Viacom have formed a new strategic alliance focused on advancing Viacom’s proprietary data and advertising solutions. Viacom’s data and ad products have led the industry in recent years with predictive tools such as Vantage and Echo Social Graph that hyper-target consumers. The first such alliance for TiVo with a media […]
Jeremy Clarkson, the former Top Gear presenter who was sacked by the BBC, is starring in a commercial for Amazon’s streaming device, the Fire TV Stick. The ad, which will air on ITV on October 31st during the Rugby World Cup Final, shows the TV host using the device Amazon’s fastest-selling product to date and […]
Connected TV, a source of streaming video that the industry has been slow to monetise via advertising, is moving into the programmatic realm as barriers to integration dissolve. The amount of CTV inventory available to programmatic advertisers is expected to surge throughout the remainder or 2015, with video inventory management platform SpotX partnering with two […]
DISH Media Sales – the unit that provides advertising sales for pay-TV provider DISH Network – has turned on the pay-TV industry’s first impression-by-impression programmatic marketplace for linear television. DISH Media Sales’ proprietary supply-side platform is designed to seamlessly integrate with the existing digital ecosystem, allowing for 360-degree consumer reach across viewing experiences. The marketplace […]
TiVo Research, a subsidiary of TiVo, in a spread in advertising trade publication Ad Age Magazine, has congratulated Rentrak and comScore on their new merger, wishing the new company ‘lots of luck’ in taking on Nielsen when it comes to ratings. It was also announced that to celebrate that merger, TiVo Research will be giving […]
For the sixth consecutive year, digital video has been growing and shows no signs of stopping. US digital video ad spend grew by 42 per cent over the past year to total $7.46 billion in 2015, according to the 2015 US State of the Video Industry report from Verizon-owned AOL Platforms. Within the next four […]
Bloomberg Media has announced a range of ad tech tools, designed to provide commercial partners in EMEA with a best-in-class technology suite to reach a high-value audience with the right content in the smartest and most effective way yet. These tools will enhance the commercial offering from Bloomberg Media for advertisers seeking to access an […]
Sky Media, the advertising sales division of Sky, has launched Sky AdVance, designed to allow advertisers to connect journeys across screens so that audiences see the right ad, at the right time, in the right sequence and on the right screen. According to Sky Media, until now, multi-platform campaigns have been more integrated in conception […]